About Helden Optical

Helden Optical is a Dutch brand that creates eyewear designed to embody precision, durability, and timeless elegance. Rooted in the rich tradition of Dutch design, Helden Optical seamlessly blends advanced technology with meticulous craftsmanship to deliver eyewear that stands the test of time.

The name HELDEN is Dutch for 'Heroes,' and the heroes to designer Joey Diekman are the world's most beautiful lens shapes. 

The basis of the most beautiful glasses is in the shape of their lens. These shapes, proven timeless in their wearability and appearance, serve as the foundation for each frame.

It is the attention that makes the difference; the brand has paid a lot of attention to the materials used and the sublime details added or left out. This focus combines with fundamentally good and beautiful shapes that have existed since the beginning of eyewear. 

With a strong focus on quality, the brand uses high-performance materials such as titanium and premium acetates to produce frames that are lightweight yet incredibly sturdy. Each pair is thoughtfully designed to combine functionality with aesthetics, ensuring wearers experience comfort without compromising on style.

What sets Helden Optical apart is its attention to the finest details. From the precision of hinge mechanisms to the subtle curvature of the frames, every element reflects the brand’s commitment to excellence. Helden Optical’s collections strike a delicate balance between contemporary trends and classic design, making them suitable for both bold trendsetters and individuals seeking understated elegance.

In line with modern needs, Helden Optical incorporates innovative features such as adjustable nose pads and ergonomic designs, ensuring a perfect fit for all face shapes. Furthermore, the brand stays mindful of sustainability by optimizing production processes to minimize waste, reflecting its responsibility toward the environment.

For eyewear aficionados, Helden Optical is not just about vision correction but about enhancing everyday experiences. Whether it’s a pair of optical glasses or sunglasses, Helden Optical promises exceptional clarity, durability, and style—a true hallmark of Dutch craftsmanship.

Read more about this brand on TEF Magazine or visit their website.

More on Helden Optical

Helden Optical // Aluminium Nine

Helden Optical // Aluminium Nine

Today, Liam is wearing model “Alu Nine” from the aluminium collection of Helden Optical. A frame for those that are just as much an eyewear geek like their designer Joey and for those that aren’t but will maybe become one after seeing this cool shape! We...

Helden Optical // No Frills

Helden Optical // No Frills

Frills? Nah. Not for the guys at Helden Optical. Purity and quality happen to be the things that really gets them going. Established in 2017, Helden Optical was founded in the Netherlands to share the founder’s love for the fundament of the most beautiful...

Opti 2019 – Tears of Joy review

Opti 2019 – Tears of Joy review

This years edition of Opti Munich was a great success. With their now SIX halls, brands and visitors have more space and feel less pressed together, which really was a good step forward into the future of the show. After getting acquainted with each of their halls, it...

Helden – Optical heroes & heroines

Helden – Optical heroes & heroines

Sarah is wearing #11 in honey, by Helden Optical. Helden is Dutch for Heroes, and to designer Joey Diekman, his frames are his heroes, but inspired by heroes of another sort. His father and mother for instance, who run their own optical and have shown him how it is to...

HELDEN: The brand Heroes and the heroes behind it.

HELDEN: The brand Heroes and the heroes behind it.

Founder, developer and salesman Joey Diekman talks about his brand HELDEN (heroes) and his own heroes. You have called your brand “Helden”, which is Dutch for heroes. What gave you that idea? “In 2017 I started my own brand ‘Helden’. I...

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