Loes Brussen (Lucie for friends) is a multifaceted entrepreneur, publisher, designer, and storyteller. She is not only the creative force behind Frank and Lucie but also its prominent ambassador. When she reached the point in life where reading glasses became essential, she noticed a lack of options that suited her preferences. This realization inspired her to establish a brand that combined style, comfort, and beauty.
As a storyteller, Lucie initially built the brand around a fictional couple "Frank and Lucie", crafting an enchanting narrative to define the brand's ethos.
Over time, the story evolved into something more personal. Today, Lucie herself embodies the brand, wearing and designing her own signature reading glasses, eliminating the need for any fictional embellishment.
The Outcome:Â An eyestyle brand
Frank and Lucie have established themselves as more than just a reading glasses brand—they are an "eyestyle" brand. Crafted from premium acetate in sophisticated, timeless colors, the glasses exude elegance and a refined aesthetic. They appeal to those who appreciate life's finer details, whether it’s a captivating book, bespoke shoes, or a serene lunch by the sea.
The brand's portfolio now includes a broad range of products beyond reading glasses, featuring sunglasses, sunclip lenses, eyewear necklaces, cases, and other stylish accessories. Frank and Lucie have become synonymous with functional luxury, delivering iconic designs for discerning individuals.
Read more about this amazing brand on TEF Magazine or visit their website.
More on Frank and Lucie
TEF Eyewear Advent // On the 7th day of Christmas
On the 7th day of Christmas, TEFmag presents to you, a standout accessory for the winter season—and beyond: The EyeDo by Frank and Lucie
Frank and Lucie // Eclips: The all-seasons readers with clip-on
Experience the versatility of Frank and Lucie Eclips, your all-weather reading companions with a detachable clip-on feature.
Frank and Lucie // French kiss from Antibes
This spring Frank and Lucie went to the south of France to shoot the French Kiss Collection.
These bold and square Essentials Sunday sunglasses are the bestselling models of the year in the cutest French colours.
And always on stock to please your customer all year round.
Frank and Lucie // Warm tones for Cold sundays
For this winter, Frank and Lucie has added many deep brown and warm orange shades in various of their reading glasses models, for both him and her. Turtle Shade and Warm Glow are the most popular colours at the moment, but their new Eyetem women’s model is also...
Frank and Lucie // Classy And Comfy Readers For Men
Frank and Lucie launch Classy and Comfy reading glasses for Men Frank and Lucie is the high-end unisex reading glasses brand that focuses on a target group that is looking for something beautiful, but ready-made. In fashion, the emphasis is often on women’s...
Frank and Lucie // Screen collection
Known for being innovators, the design team of Frank and Lucie is always looking for something new, something unique and something that is very beautiful. They were looking for something that would make their brand not only timeless, but also ageless. Reading glasses...
Frank And Lucie // Sunday Is Lucie’s Favourite Day
Frank and Lucie Sunday is Lucie’s favorite day! While already well-known for their acetate reading glasses, the Dutch brand Frank and Lucie are now launching their very first sunglass collection this summer. It is an extravagant capsule collection of one...
Frank and Lucie // Are you a blue OPTImist?
Ready Reader brand Frank and Lucie launches the Blue OPTImist, the best color for this moment. We all need some optimism! And not only are the acetate readers made of a gorgeous and trendy transparent blue, they also have blue light filter lenses of the very best...
Frank and Lucie // Love black and creamy white for summer
Frank and Lucie, Summer Bliss Collection ready readers A fresh oceanbreeze, your toes in the white sand of a breathtaking beach, are we not all longing for this? For now, we can dream and look at pictures and video’s of such a summertime. With a pair of Frank and...
Frank and Lucie // Connecting in Summer Bliss
New collection Essentials – Frank and Lucie reading glasses Atlantis Dream For this season, Frank and Lucie Essentials is inspired by the hope for a better future. To start with, a nice summer, a Summer Bliss, with the carefree atmosphere of earlier times. They...
Frank and Lucie // Classy Luxury Readers
After all these rough months, Patricia was ready for some happy looks with this round striking model by Frank and Lucie. This beautiful transparent sunreader is called Eyeglobe, and we love its green Laguna color look on her. This model is available as reading...