Bricola eyewear
Venice inspired eyewear by Mad in Italy
There is a moment in Venice when the city changes character. As daylight fades, reflections deepen, shadows stretch across the canals, and the noise of the day dissolves into something more intimate.
Bricola captures that exact transition, translating the mystery and elegance of the Venetian night into a collection that feels both restrained and expressive.
Created within the world of Mad in Italy, Bricola introduces a darker, more introspective direction. It is not about standing out through color alone, but about creating presence through tone, material, and atmosphere.
Mad in Italy Bricola Collection Expands the Design Language
This shift is not a departure, but an expansion. Where Mad in Italy explores boldness, Bricola refines it, offering optical stores a complementary collection that speaks to a more essential, timeless taste.
The silhouettes follow the same philosophy. Clean, balanced, and familiar in their proportions, yet elevated through material depth and subtle detailing.
Bricola Venice Inspired Eyewear and Hidden Details
What gives Bricola Venice inspired eyewear its character is not only what you see, but what is quietly embedded into each frame.
At the temple tips, a digital trace of the Grand Canal is engraved, a subtle reference that connects every piece back to its origin. It is a detail that feels almost personal, like a map shared only with those who take the time to notice.
Each model carries a name tied to the city, Alvise, Remiera, Carampane, small fragments of a Venice that exists beyond the obvious. These references transform the collection into something more than eyewear. It becomes a narrative object, shaped by place and atmosphere.
A More Intimate Expression at MIDO 2026
At MIDO 2026, the dialogue between Mad in Italy and Bricola becomes clear. Two identities, one focused on expression, the other on refinement, standing side by side.
Together, they strengthen the group’s presence on the international stage, offering optical retailers a broader and more nuanced selection.
Bricola does not compete for attention. It earns it slowly, through depth, restraint, and intention. Like Venice at night, it is not about what is immediately visible, but about what reveals itself over time.
About Mad in Italy
Mad in Italy is an Italian eyewear brand that brings a fresh perspective to contemporary frame design, celebrating the vibrancy, humor, and style of Italian culture. With a name that plays on both national pride and playful rebellion, the brand crafts eyewear that fuses cutting-edge technology with bold colorways, geometric creativity, and lightweight comfort. Each collection is a lively homage to the idea that good design should inspire joy, curiosity, and confidence.
What sets Mad in Italy apart is its signature layering of materials and color contrasts, often pairing transparent acetates with vivid hues and three-dimensional textures.
The brand experiments with architectural shapes and intricate detailing while maintaining exceptional good wearability.
Their frames are engineered in Italy using advanced milling techniques and finished with handcrafted precision, ensuring each piece balances flair with functionality.
More than just fashion accessories, their frames are wearable statements—infused with personality, innovation, and a distinct sense of playful sophistication. Designed for those who value originality and Italian craftsmanship, the brand continues to surprise with every season, always pushing the boundaries of what eyewear can express.
Read more about this brand on TEF Magazine or visit their website.
More on Mad In Italy
Mad in Italy // A Roadtrip to SILMO Paris
Mad in Italy turned what could have been a simple trip to SILMO Paris into a 4,000-kilometer creative pilgrimage. With a vintage Fiat 500 strapped to a trailer and the team on the road, the brand crossed Italy and France to bring a piece of their identity to the fair. It became more than a logistical journey, evolving into a rolling tribute to the spirit that defines Mad in Italy.
Mad in Italy // A Fresh Take on Acetate Design
Mad in Italy presents its Spring/Summer 2025 acetate eyewear collection with Havana transparencies, sandblasted textures, and bold color contrasts.
Mad in Italy // Mad Eyewear
This Stintino sunglass by Mad in Italy has a strong personality and is definitely one of a kind. The satin-finish steel frame is stylish and full of character, teamed with coloured lenses that further emphasise the personality, giving it a more serious or a more...
Mad in Italy – Zafferano
Stepping into a photo-booth with your sunglasses on? Not a problem with these photochromic Zafferano frames by Mad in Italy. These lenses can fully clear indoors and at night, and when UV activated block 100% of UVA and UVB rays, they darken significantly within about...
Mad in (the most beautiful cities in) Italy
The most beautiful cities in Italy define the new models in the Mad in Italy collection The Mad in Italy brand presents a new release. Six models in metal and three in nylon, that are inspired by the style of the most beautiful cities in Italy. The destinations are:...
Stay on Top of the Latest Eyewear Trends
The road became an extension of the brand, a moving reminder that creativity doesn’t start at the fairground gates, it starts long before.
Across Riviera Light and Burgundy Wine Country
The route wound through Monte Carlo, Saint-Tropez, and Nice, turning heads as the iconic little car rolled through the Riviera’s sun-bleached scenery. From there, the landscapes shifted into Burgundy, with its rolling vineyards and wide, cinematic horizons. Playlists changed. The team settled into the rhythm that only long road travel can create. The Fiat followed patiently behind, small but impossible to overlook, as if it too understood it had a role to play in Paris.
A Grand Entrance at SILMO Paris 2025
By the time they reached the capital, the road had already become part of the story. The Fiat 500 circled the Arc de Triomphe, cruised beneath the Eiffel Tower, and arrived at SILMO like a tiny celebrity. The gesture wasn’t about nostalgia, but about identity: a brand choosing to show up in a way that reflects its creative DNA, its humor, and its willingness to surprise.
Because the Journey Matters
Was it tiring? Absolutely. But for Mad in Italy, the miles were never the point. The story was. Every journey shapes the next idea, the next design, the next chapter. And this particular journey earned its place as one of their most unforgettable.
