SNOB Milano new collection 2025 showcasing titanium and plastic clip-on eyewear celebrating ten years of design innovation.

SNOB Milano // 10 Years of Vision and the Future of Clip-On Eyewear

Model presenting the SNOB Milano new collection 2025 clip-on eyewear, holding the magnetic sunglass lens.

SNOB Milano collection 2025

SNOB Milano clip-on eyewear

SNOB Milano celebrates ten years of refined vision with a new collection that reflects both maturity and creative momentum.

The Milanese brand, long established as a benchmark in clip-on eyewear, unveils ten models that redefine the balance between fashion and function, offering design-conscious wearers a confident yet understated expression of individuality.

Each frame embodies the brand’s philosophy:  of no excess, only essence. A manifesto of thoughtful style rooted in precision, passion, and purpose.

Titanium excellence and innovative engineering

Among the new arrivals are three titanium masterpieces — Ricky, Tommi, and Okay — each crafted to highlight the brand’s technical prowess. Titanium has become central to SNOB Milano’s identity, prized for its lightness, corrosion resistance, and biocompatibility. The models reinterpret the material through distinct manufacturing techniques: Ricky features soldered rims for a classic look, while Tommi and Okay are fully milled for a clean, sculpted profile. Replacing traditional screws, the innovative snap-fit hinge system offers controlled flexibility and sleek aesthetics, reinforcing the brand’s commitment to functional design excellence.

SNOB Milano collection 2025:

Vibrant colors, evolving icons

The seven plastic designs showcase a variety of shapes and personalities, from the graceful Butterfly in its vivid “foulard” colorway to the chic, oval Biancolatte, already a bestseller for its feminine charm. The collection also introduces Nepenta, a bold square-hexagonal hybrid, and Camparino, a compact rectangular frame with refined proportions. For men, the Gross model offers generous dimensions, while Pagoda delivers a lightweight, squared pantos design. Completing the lineup, Goccia reinterprets the aviator with a contemporary double bridge.

The color palette spans solid tones like black and tortoise, crystal transparencies in rose quartz and amber, and vibrant hues of yellow, sage, and glossy white — crowned by the distinctive “foulard” print that defines SNOB Milano’s playful sophistication. Each model includes a magnetic solar clip-on with ZEISS Sunlens lenses, ensuring visual excellence and everyday practicality.

“Each year we design with greater awareness. We evolve our iconic shapes rather than reinventing them, refining every curve and detail while staying true to our DNA.”

Tommaso Bossetti

designer, SNOB Milano

SNOB Milano titanium frames:

Made in Italy, made to last

Entirely crafted in Italy at the Sordelli house factory in Venegono Inferiore, SNOB Milano frames embody a Mediterranean spirit that fuses design integrity with wearability. Celebrating a decade of steady growth, the brand now enjoys widespread recognition across Europe, North Africa, and the Middle East. Opticians particularly value SNOB Milano for its precision engineering, ideal for complex lenses like progressives, and its thoughtful balance of strength and comfort.

As SNOB Milano enters its second decade, it remains steadfast in its mission: to redefine modern eyewear through authenticity, innovation, and Italian artistry.

About Snob Milano

SNOB Milano is an eyewear collection designed and produced entirely in Italy, in the Lombard eyewear district, which represents the excellence of magnetic clip-on glasses thanks to an exclusive small "Z" on the sun filters: the ZEISS Sunlens logo, to guarantee quality and optical excellence throughout the range. The SNOB Milano project arose ten years ago from a meeting between the two men currently at the brand's helm: Dino Sordelli, sales manager of the Sordelli production company, and Tommaso Bossetti, a Milanese designer whose strong aesthetic sense is combined with a remarkable realism.

From a simple concept collection that broke into the market with a simple but brilliant idea based on the concept of a flat lens, it is now a complete collection with a highly recognisable brand identity that is much appreciated all over the world.

Proof of this is the strong partnership forged with ZEISS Sunlens for a signature collection of optical glasses with magnetic solar clip-ons: an exclusive partnership that ensures the production of all the solar clips in the collection, which guarantees high quality and optical excellence.

Read more about this brand on TEF Magazine or visit their website.

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