Liebestraum Eyewear
Eigengrau Collection
Liebestraum Eyewear is not afraid of the dark. With EIGENGRAU, its Summer 2025 collection, the brand dives into the shade between light and shadow, a muted gray that speaks of confidence, calm, and introspection.
The German word Eigengrau translates to “intrinsic light,” describing the subtle darkness perceived when no light exists. For founder Jordane Wheatley, this hue embodies both mundanity and possibility, a blank canvas where creativity takes form.
This concept forms the backbone of the collection: an exploration of elevated mundanity, where eyewear becomes a universal object, designed to go with anything, yet stand out through its intent and structure.
Confident shyness, refined into form
Each of the four frames in the EIGENGRAU collection represents what Wheatley calls “confident shyness — or shyness in confidence.” The campaign mirrors this mood, set in near-futuristic interiors where brutalism meets minimalism. Shot in metropolitan environments, the imagery reflects LIEBESTRAUM Eyewear’s deliberate visual codes — raw, structured, and purposefully restrained, built for lasting emotional and aesthetic impact.
Craftsmanship meets concept
Every piece in the EIGENGRAU line is meticulously handcrafted, using Mazzucchelli BioCell acetate and High Grade Titanium — materials chosen for their durability, tactility, and elegance. Production is handled in collaboration with the former Tom Davies manufacturing team, the same experts behind the eyewear in the original Matrix trilogy.
Beyond design, LIEBESTRAUM Eyewear remains true to its eco-conscious values. Each frame is created in limited quantities from recycled materials, minimizing waste while maximizing intention. All sunglasses include UV400 protection, blending aesthetics with uncompromising technical performance.
The anatomy of a concept
LIEBESTRAUM’s creative process begins with words — each model name gives birth to its own visual identity. From the Brille, a sporty wrap-around design evoking goggle functionality, to the Lehrer, a slim titanium optical frame, every piece translates language into form. The Sekretar channels the charisma of an undercover agent, while the Anonym extends into a dramatic, nightmask-inspired silhouette.
Together, they illustrate LIEBESTRAUM Eyewear’s universal design philosophy, one that merges poetic storytelling with industrial precision.
About Liebestraum Eyewear
LIEBESTRAUM Eyewear is a visionary London-based brand founded by Jordane Wheatley, blending graphic design sensibility with optical precision. Named after Franz Liszt’s “Liebestraum,” meaning “love-dream,” the brand explores a world where emotion meets innovation. Its designs are defined by strong silhouettes, architectural proportions, and an unisex aesthetic that transcends trends to deliver eyewear with cultural depth and modern attitude.
Each frame is meticulously crafted from premium titanium and biocell acetate, produced in collaboration with expert artisans in Hong Kong who have previously contributed to legendary cinematic eyewear design.
With integrated UV400 protection and a strong focus on ethical production and fair wages, LIEBESTRAUM embodies a conscious approach to luxur.
LIEBESTRAUM Eyewear stands for clarity, confidence, and craftsmanship, inviting wearers to express individuality through refined minimalism. Its aesthetic bridges art and utility, offering a collection that feels both timeless and forward-thinking, a true reflection of modern optical culture.
Read more about this brand on TEF Magazine or visit their website.
More on Liebestraum Eyewear
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
