GIGI Studios In the Raw
GIGI Studios consistently merges contemporary fashion with forward-thinking design.
For its 2025 campaign In the Raw, the Spanish brand collaborates with Erin Wasson, photographed by Gorka Postigo, to explore authenticity at its most powerful. This collaboration marks an important moment for GIGI, setting the tone for the brand’s creative direction this year.
The GIGI Studios In the Raw campaign reveals Wasson’s purest essence, with her steady gaze, subtle energy, and commanding presence captured in a way that feels stripped of performance, leaving only truth. Her own words on freedom set the tone:
“I think that freedom can only come with time. Freedom is something that you fight for as well. Freedom is something that you work towards. Your idea of freedom and what that looks like for you. I believe your job is to design a world around you where you feel free as much as possible.”
In the Raw: A Refined Design Language
At the heart of In the Raw lies a precise exploration of form, volume, and material. Using advanced lamination techniques, GIGI Studios creates chromatic contrasts and visual depth that highlight the architectural presence of each frame. The collection pairs acetate and metal in carefully constructed silhouettes, achieving balance without excess.
This campaign marks a new evolution in GIGI Studios’ creative process. While every collection arises from its own distinct universe, all share the same vision of refinement and intentionality, placing design integrity at the core of the brand’s DNA.
A Design Statement for 2025
With In the Raw, GIGI Studios demonstrates how eyewear can serve as a statement of identity rather than mere accessory. It is an affirmation of freedom, elegance, and authenticity, echoing both the personality of Erin Wasson and the brand’s ongoing pursuit of design excellence.
This vision ensures that GIGI Studios eyewear 2025 stands out as both timeless and progressive, strengthening the brand’s presence in the independent eyewear landscape.
About GIGI Studios
GIGI Studios is a Spanish eyewear brand based in Barcelona, specializing in handcrafted frames that seamlessly blend artistic inspiration with contemporary trends. The brand is renowned for its versatile designs, offering eyewear that integrates effortlessly into various lifestyles and occasions.
Each pair of glasses is meticulously designed, reflecting the brand's commitment to creating pieces that are both stylish and functional.
Creative Director Patricia Ramo, has managed to combine her contemporary vision with the savoir-faire of her father Lluis Ramo, reshaping and transforming the company founded by her grandfather in 1962.
The latest collections from GIGI Studios feature retro-inspired styles with squared shapes, available in multiple acetate colors. These designs exemplify the brand's ability to fuse classic aesthetics with modern flair, catering to individuals who appreciate timeless elegance with a contemporary twist.
Read more about this brand on TEF Magazine or visit their website.
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