Wenzhou Optics Fair 2025 // A Global Eyewear Trade show
The 23rd edition of the Wenzhou Optics Fair (WOF 2025) delivered a powerful message to the eyewear world: Asia is not just rising, it’s leading. With the theme “Intelligent Connectivity, Vision for the Future,” this year’s edition shattered previous records, bringing together the best of innovation, sustainability, and international business in a truly global setting.
Held at the Wenzhou International Convention & Exhibition Center, WOF 2025 reinforced its role as the most influential event in the Asian eyewear industry, offering a full-spectrum showcase of everything from smart technology and frame design to eco-friendly materials and production solutions.
Eight Halls of Innovation
With over 750 exhibitors spread across eight themed halls, the fair offered a vast and curated display of the eyewear supply chain in motion. Key Chinese production zones such as Shenzhen, Xiamen, Dan Yang, and Wenzhou stood side by side with international exhibitors, presenting the full spectrum of frames, lenses, accessories, smart machines, and optical packaging.
A standout innovation this year was the launch of Hall 9 – the “Ready Goods Hall,” a first for an Asian eyewear industry fair. Retailers and distributors rushed in for immediate stock purchases, proving that fast procurement and direct business are the future of global eyewear trade shows.
Record-Breaking Attendance on a Global Scale
WOF 2025 saw 22,000+ professional visitors, including more than 2,000 international buyers from 100+ countries and regions, making it a truly global eyewear trade show.
The introduction of Buyer-Supplier Matchmaking Sessions turned potential into action. With curated one-on-one meetings, exhibitors sealed deals with international partners in real time—strengthening supply chains, opening new markets, and reinforcing WOF’s position as a vital gateway for export-ready Chinese eyewear brands.
Eco-Conscious Innovation Leads the Way
This year’s edition also embraced its responsibility to the planet. The Sustainable Material & Eyewear Booth highlighted the industry’s shift toward green materials, low-emission production, and recyclable packaging.
By showcasing bioplastic frames, upcycled acetates, and solar-powered finishing systems, WOF 2025 proved that the Asian eyewear industry is fully aligned with global ESG values and ready to lead the charge toward a more sustainable future.
Looking Ahead: Two Shows, One Vision
As the dust settles in Wenzhou, all eyes turn toward Southeast Asia. From October 9–11, the next chapter begins with the ASEAN Int’l Optical Fair in Bangkok. This new edition will carry the momentum of WOF 2025, spotlighting Southeast Asia’s fast-growing role in the global eyewear trade show ecosystem.
And of course, the countdown has already begun for the 24th Wenzhou Optical Fair, scheduled for May 8–10, 2026. Mark your calendars, because WOF is not just a trade show—it’s a movement.
The future of eyewear starts in Wenzhou. See you there.
About Wenzhou Int’l Optics Fair
WOF 2026
May 8-10, 2026
Wenzhou Int. Convention & Exh. Centre
The annual China Wenzhou International Optics Fair (WOF for short) is the Must-attend optical trade show in Asia and a strategic platform for importers and buyers from the worldwide B2B trade.
Square meters
Exhibitors
Visitors
A Strategic Platform for the Global Eyewear Industry
WOF 2026, the Wenzhou International Optics Fair, is set to return from May 8–10, 2026, as one of the most important events on the global optical calendar. Recognized as a top-tier international eyewear exhibition, WOF continues to attract thousands of optical professionals from across China and around the world.
Spanning 50,000 square meters, WOF 2026 will host 750+ exhibitors and more than 22,000 trade visitors, offering a robust B2B networking environment. This dynamic event is considered a must-attend for companies seeking to tap into the booming Asian optical market.
"Over 700 exhibitors from around the world participated in the fair, showcasing a wide range of products and services, including eyeglasses, frames, lenses, production equipment, parts, packages and accessories. The event also featured a number of special zones, including the Sustainable Material & Eyewear Booth, and the Offline Matchmaking Booth."
Why WOF 2026 Is the Optical Trade Show in Asia to Watch
Since its inaugural edition in 2003, WOF has established itself as one of the most prominent optical trade shows in Asia. Now celebrating its 23rd edition, the show has evolved into a mature, highly organized event known for its professional visitor base and quality service.
Attendees include:
-
Eyewear manufacturers and global suppliers
-
Optical equipment and lens technology companies
-
Packaging and accessories producers
-
Optical trade agencies, institutions, and distributors
-
International buyers and importers
-
Trade media and associations
The 2026 edition will once again feature key zones such as the Sustainable Material & Eyewear Booth and the Offline Matchmaking Zone, providing targeted opportunities for innovation and collaboration.
A Must-Attend International Eyewear Exhibition in China
WOF 2026 isn’t just another international eyewear exhibition—it’s a gateway for companies aiming to enter or expand within China’s vast optical industry. Held in Wenzhou, a city known as the heart of China’s eyewear manufacturing, the fair brings together supply chain partners from raw materials to finished goods.
In previous editions, over 700 global brands showcased eyeglasses, frames, lenses, parts, machinery, and more. As China continues to expand its presence in global eyewear manufacturing and export, WOF 2026 plays a vital role in advancing international cooperation and visibility.
Join WOF 2026 and Shape the Future of Optical Trade in Asia
Whether you're an optical retailer, distributor, designer, or manufacturer, WOF 2026 offers unmatched access to the Asian eyewear market. It is the optical trade show in Asia where business meets innovation, and where international visionaries gather to shape the industry's future.
Don't miss your chance to connect with global leaders and explore the latest in optical design, materials, and technology—right at the heart of one of Asia’s biggest trade hubs.
More news on WOF
OpticLeague // A One-Stop Wholesale Platform for Eyewear Industry Growth
With the official launch of OpticLeague, eyewear retailers, distributors, and importers gain a flexible new ally for smarter, faster sourcing.
WOF 2025 // Showcasing Global Eyewear Innovations
WOF 2025, China’s premier optical event, will continuing its legacy as one of the leading global events in the optics and eyewear industry.
WOF 2025 // Registration Opens for the 2025 China Wenzhou International Optics Fair!
With a legacy of excellence, WOF 2025 continues to serve as a global platform for innovation, networking, and business growth in the optical industry.
WOF 2024 // Wraps Up with Resounding Success
2024 Wenzhou International Optics Fair concluded on a high note, solidifying its reputation as a premier platform for the optical industry.
WOF 2024 // Wenzhou’s Gateway to Global Eyewear Excellence
WOF`2024 is China’s premier optical industry event and one of the world’s top four international trade exhibitions in optics.
WOF // Celebrating Success
On 10-12 May, 2024, the prestigious 22nd China Wenzhou International Optics Fair will take place at the Wenzhou International Convention and Exhibition Center. Recognized as China’s premier optical industry event and one of the world’s top four international trade...
WOF 2023 // Celebrating Success
Celebrating Success: The 21st China Wenzhou Int’l Optics Fair The organisers of WOF are delighted to announce the resounding success of The 21st China Wenzhou International Optics Fair, which was held at the prestigious Wenzhou International Convention and Exhibition...
WOF 2023 // The wait is over
Doors open onto the 2023 China Wenzhou Int’l Optics Fair Get ready to reconnect, at the China Wenzhou Int’l Optics Fair (WOF) taking place 15-17 June at the China Wenzhou International Convention And Exhibition Center. With the Chinese government’s recent...
NoteOptics // New Optical Platform
NoteOptics, the new optical online B2B site powered by Wenzhou Optics Fair, is a great resource for Optical products, brand release, and trade news. With over 100,000 optical products, this platform is home to more than 4,000 high-quality optical suppliers from China...
WOF 2020 // Post Show Report
Although Team TEF had to cancel their visit, the 18th Wenzhou Int’l Optics Fair, China (WOF for short) was successfully held in Wenzhou Int’l Convention & Exhibition Center on September 18‐20. WOF is today the leading international trade show in Asia for the...
