BOLD XXL 2025: 335+ Brands and a New Eyecare Square
If there’s one event I never miss, it’s Bold Optical Fair 2025. On September 7 and 8, 2025, the Brabanthallen in Den Bosch once again transforms into the vibrant heart of independent optics.
Thoughtfully curated by my close friends Walter and Terressa, this tradeshow has grown into something truly special—uniting passion, innovation, and community like no other.
Join us, and immerse yourself in two full days of inspiration and connection, alongside more than 335 confirmed brands and a wave of fresh names still being added. Expect a rich mix of eyewear, sunwear, lenses, contact lenses, diagnostic tools, store design, and optical software—all tailored for the independent scene.
“With so many confirmed brands, new elements, and the trusted BOLD ambiance, BOLD XXL is once again shaping up to be the optical event of the year.”
New at BOLD XXL 2025: The Eyecare Square
This year’s BOLD XXL debuts the Eyecare Square, a dynamic new zone where optometrists and opticians can dive into expert-led talks on modern eye care. From clinical breakthroughs to retail relevance, it’s a smart and stylish way to bridge the gap between professional knowledge and practical application. Personally, I think this addition elevates the entire show.
A Tradeshow That Feels Like a Festival
Beyond the booths, BOLD XXL offers a setting that’s energizing, welcoming, and refreshingly down-to-earth. You’ll find gourmet food trucks, a stylish pop-up restaurant, and plenty of room to mingle with peers and pioneers. Plus, with historic Den Bosch just steps away, it’s the perfect excuse to blend business with pleasure.
Don’t Miss Out on BOLD XXL 2025
Admission is free, and tickets will be available mid-June via the official BOLD website. Whether you’re a first-timer or a returning regular like me, you’ll find this show is more than worth the trip.
About BOLD Optical Fair
BOLD Optical Fair 2025
BOLD XXL Eyewear Trade Show Netherlands
September 7-8, 2025
De Brabanthallen, Den Bosch, The Netherlands
BOLD Optical Fair 2025, also known as BOLD XXL, is the Netherlands’ leading independent eyewear and optics trade show. Hosted at De Brabanthallen in Den Bosch, the fair brings together passionate designers, opticians, and innovators. Known for its creative spirit and welcoming atmosphere, BOLD XXL is the meeting point for independent brands that push the boundaries of design and quality.
Square meters
Brands
Visitors 2024
BOLD Optical Fair 2025 offers much more than a standard optical trade fair in the Netherlands. This edition will feature a wide selection of independent eyewear brands, exclusive product launches, and inspiring presentations that highlight both creativity and craftsmanship. By bringing together opticians, designers, and international exhibitors, BOLD XXL 2025 in Den Bosch creates a platform where business opportunities meet artistic vision. For professionals eager to explore the latest eyewear trends, it is the event that sets the tone for the coming season.
Key Facts Bold Optical Fair 2025: Dates and Location
-
Dates: September 7–8, 2025
-
Venue: De Brabanthallen, ’s-Hertogenbosch (Den Bosch), Netherlands
-
Focus: Independent eyewear & optics
-
Audience: Opticians, designers, brand owners, eyewear retailers
Why BOLD XXL 2025 is the Place to Be
Every year, BOLD XXL transforms De Brabanthallen into the creative hub of the eyewear world. Unlike mass-market exhibitions, Bold Optical Fair is dedicated to showcasing independent eyewear brands that combine craftsmanship, originality, and passion.
"With so many confirmed brands, new elements, and the trusted BOLD ambiance, BOLD XXL is once again shaping up to be the optical event of the year."
At BOLD Optical Fair 2025, visitors will discover new collections, connect with designers in an intimate setting, and be inspired by the diversity of independent eyewear. This is not just an optical trade fair in the Netherlands; it’s a celebration of the artistry and innovation that define true eyewear culture.
Eyewear Trends at Bold Optical Fair 2025
The fair is a hotspot for spotting upcoming eyewear trends. From bold color statements to minimalist frames, sustainable materials, and avant-garde silhouettes, BOLD XXL has become the stage where tomorrow’s eyewear directions are first revealed. Opticians attending gain valuable insights into trends that will soon reach their own stores.
Networking and Community Spirit
Bold Optical Fair 2025 offers a unique, welcoming atmosphere where professionals connect on a personal level. Whether you are a store owner, designer, or brand representative, the fair provides a space for building collaborations, sharing ideas, and celebrating the independent eyewear community.
Highlights of BOLD Optical Fair 2025 (BOLD XXL)
-
Independent Brands
Meet some of the most creative and disruptive eyewear designers. -
Product Launches
Be the first to see new collections unveiled for the season. -
Networking Opportunities
Intimate setting for meaningful business connections. -
Inspirational Setting
De Brabanthallen offers a spacious, accessible venue in the Netherlands.
Staying Connected with Bold Optical Fair
The conversation continues beyond the fair. With regular updates, digital features, and media coverage by platforms like TEF Magazine, the Bold XXL Optical Fair keeps the independent eyewear community connected all year round.
More news on BOLD
BOLD XXL 2025 // The Benelux Optical Trade Show That Connects the Industry
BOLD XXL 2025 brought the optical industry together in Den Bosch on September 7–8. As the largest optical trade show in the Benelux, it offered inspiration, innovation, and community through spaces like the Luxury Lounge and Ooggezondheidsplein. Independent opticians and global brands alike valued the Bold Optical Fair as the ideal place to network, buy new collections, and strengthen connections.
Bold Light // A Curated Showcase of Eyewear Excellence
Bold Light is set for March 24, 2025, at the 1931 Congress Centre in ‘s-Hertogenbosch, featuring over 135 brands.
TEFtalkBOLD // FFIN Eyewear
I sit down with the brilliant Anna Lewis, the creative force behind the award-winning independent eyewear brand FFIN, to discuss her latest retro-inspired frame design. Known for pushing the boundaries of eyewear design, Anna shares how she combines vintage aesthetics with cutting-edge materials and technology to create this bold, modern frame that is both stylish and functional.
BOLD XXL // International Allure in the Dutch World of Optics
On 8 and 9 September 2024, the Brabanthallen transformed into the epicenter of the optics world, hosting BOLD XXL, the premier optics trade fair of the Benelux region—and beyond! With over 360 brands and an impressive turnout of 2,772 visitors (including 376 from Germany and 147 from Belgium), this year’s event was nothing short of a triumph.
BOLD XXL // Uniting the optical world
At the heart of the Dutch optical scene, BOLD XXL stands as a beacon of unity. This esteemed tradeshow is all set to unveil the best of what’s new in the industry this year.
BOLD XXL // Experiencing Excellence on a Grand Scale
The much-anticipated Bold Optical Fair is not simply another run-of-the-mill event. It’s a spectacular showcase of more than 340 distinctive brands. The fair features an expansive BOLD stage, a dynamic experience square captivating attendees, and a dedicated restaurant for the utmost comfort. Offering a variety of engaging activities, this fair transcends being just a show – it’s a bona fide experience.
Bold Optical Fair // On the Move
A new and larger venue has been found for Bold Optical Fair. The next edition of the Dutch optical event will take place at the “Brabanthallen” in Den Bosch on 8 and 9 September 2024. With this move, BOLD XXL not only increases the space for exhibitors but...
BOLD Optical Fair // Hottest show of the year
The September edition of Bold Optical Fair, the optical event for the Netherlands and neighboring regions, turned out to be the hottest show of the year. Not only because of the exceptionally warm weather, but much more because of the 411 brands that presented their...
Bold Optical Fair // The hottest show of the Year!
At the XXL edition of Bold Optical Fair, the eyewear event that will go into history as the hottest eyewear show of the year, we saw many new and impressive eyewear designs and had some talks with international eyewear designers. This weekend, many optical retailers...
Bold Optical Fair // The XXL event you want to visit
BOLD XXL, an extra large and complete fair that you want to visit! BOLD XXL is working hard behind the scenes to organize a beautiful and large complete fair for all opticians from the Netherlands. Opticians from Belgium and Germany also found Bold last January and...
