J.F. REY 40th anniversary
Driven by Bold Innovation Since 1985
Forty years of creative freedom. Forty years of bold choices. For four decades, J.F. REY has forged its own path, reinvented the rules of eyewear, and consistently pushed the boundaries of vision.
Today, guided by this living legacy, they continue forward with the same relentless energy, to surprise, to open new perspectives, and to offer a different, daring vision, unlike any other.
Founded in Marseille in 1985, J.F. REY was born from the imagination of a designer who dared to challenge conventions. From day one, the brand has been driven by a passion for innovation and a refusal to conform. Every frame is a distinctive statement, crafted for those who want to stand out — blending cutting-edge technology with timeless aesthetics. Daring to go further is not just a mindset, it’s a signature trait of the brand.
The creative force of J.F. REY is a constant fusion of art and engineering, it continues to reshape the eyewear landscape. As the company celebrates 40 years, it not only reflects on an extraordinary journey, but also reaffirms its bold, ever-evolving vision for the future.
J.F. REY 40th anniversary
In the months ahead, J.F. REY will invite customers, partners, and eyewear enthusiasts to commemorate this milestone through a series of events and themed initiatives — with a few surprises along the way. These celebrations will highlight the defining elements of its identity: avant-garde collections, impactful campaigns, and exceptional craftsmanship.
The anniversary year will culminate in September with a special evening held during the SILMO Paris exhibition — a moment to unite the entire J.F. REY team and community in an unforgettable celebration of everything the brand stands for.
About J.F. Rey
J.F. Rey is synonymous with bold creativity, modern sophistication, and constant innovation. Rooted in the spirit of French artistry, this independent eyewear label has become a beacon for opticians and design enthusiasts worldwide who value originality and craftsmanship. With a fearless approach to breaking design conventions, J.F. Rey continues to redefine the boundaries of eyewear fashion.
Founded in 1995 by Jean-François Rey and his wife Joelle, the brand emerged from their shared passion for designing eyewear that marries elegance with technical ingenuity. From the very beginning, their collections have embodied a philosophy of uncompromising quality, entrepreneurial freedom, and a relentless drive to create pieces that stand out. This ethos remains the foundation of the company today.
What sets J.F. Rey apart is its masterful interplay of vibrant colors, innovative materials, and architectural forms. Each collection blends minimalism with boldness, tradition with modernity, and simplicity with eccentricity.
Whether discreetly understated or strikingly avant-garde, J.F. Rey frames are designed to make a statement while remaining effortlessly wearable.
The brand's mastery over materials—ranging from titanium and acetate to 3D-printed composites and even wood-carbon blends—underscores its commitment to innovation. These technical feats are paired with impeccable craftsmanship, as every frame undergoes meticulous design and manufacturing processes. Inspired by architecture, contemporary art, and graphic design, the brand’s creations are a testament to its designers' expertise and unyielding attention to detail.
At the heart of J.F. Rey's identity is its signature use of color and form. Intricate metalwork, engraved surfaces, and inventive material combinations give life to frames that are not only functional but also deeply expressive. Every detail is thoughtfully curated, transforming the ordinary into extraordinary and evoking an emotional connection at first glance.
J.F. Rey eyewear is more than an accessory—it’s an artistic statement, a tribute to individuality, and a testament to the brand’s dedication to pushing creative and technical boundaries.
Read more about this amazing French eyewear brand on TEF Magazine or visit their website.
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