Leap into Victory with the New WOOW Eyewear Collection Inspired by Paris 2024
If life is a competition of style and spirit, WOOW is here to help you take home the gold.
With their newest optical and sun designs, the bold French brand encourages you to celebrate every victory, big or small, with frames that capture energy, optimism, and fearless self-expression.
In the spirit of ambition and daring, WOOW introduces two dynamic concepts that continue their celebration of athleticism, creativity, and joie de vivre: STEP UP and JUMP JUMP. Each concept mirrors a different facet of personal achievement—whether it’s a steady climb to greatness or a fearless leap into the unknown.
Designed for winners, dreamers, and everyday adventurers, these frames are an invitation to move forward, jump higher, and live louder.
WOOW Eyewear// Model STEP UP
The STEP UP concept is all about elevation—both literal and symbolic. These optical frames feature a clever design detail that lifts the gaze upward, embodying motivation and confidence with every glance.
Available in fresh, vibrant colorways, STEP UP is the frame you’ll want by your side as you tackle life’s daily challenges with style and verve.
Just like a personal coach in frame form, STEP UP energizes your every move, helping you push beyond limits and define your own success.
WOOW Eyewear// Model JUMP JUMP
For those moments when you need to take a daring leap, JUMP JUMP is your perfect ally. With refined, playful curves and a bicolour detail that creates a light, airy effect, these optical frames are both feminine and fearless. .
The temple design extends the uplifting vibe, reminding you that obstacles are simply part of the adventure.
With JUMP JUMP, WOOW invites you to live boldly, laugh often, and leap confidently into whatever comes next
About WOOW
WOOW is a French eyewear brand that specializes in cheerful, expressive frames with quirky charm and bold attitude. Created in Paris as a playful spin-off of Face à Face, WOOW blends British eccentricity with French elegance, resulting in eyewear that’s light-hearted, colorful, and full of personality. Each frame is designed to surprise, with clever details and uplifting messages hidden inside the temples.
Shooting: TEFdoesLONDON
Eyewear: WOOW Eyewear
Model: Annaliese Dayes
What makes WOOW unique is its ability to combine joyful design with optical sophistication. The brand embraces vibrant acetates, unexpected shapes, and trend-forward palettes, perfect for wearers who want to make a statement without taking themselves too seriously.
Despite the fun and flair, WOOW frames are expertly engineered for comfort and durability, handmade with care in Italy.
From classic to bold, WOOW invites you to express your mood, elevate your look, and smile a little more each day. Whether it’s a pair called “Super Nice” or “Feel Good,” every model carries its own cheeky identity—because with WOOW, eyewear becomes an everyday wink to the world.
Read more about this brand on TEF Magazine or visit their website.
More on WOOW Eyewear
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Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
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Oversized and colorful, the good mix of the Flower Power from the 70’s for this large pair of sunglasses from the WOOW eyewear collection. Between traditional style and casual fashion, chick and off-beat with a trendy London feel, the WOOW eyewear style will speak to...
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Oversize and colorful, the good mix of the Flower Power from the 70’s for this large pair of sunglasses from the WOOW eyewear collection. Between traditional style and casual fashion, chick and off-beat with a trendy London feel, the WOOW style will speak to all with...
