A Bold New Chapter for NW77th This Spring
NW77th steps into Spring 2025 with 14 bold new eyewear designs, bursting with fresh energy, vibrant color palettes, and daring shapes.
Continuing its tradition of playful, fashion-forward craftsmanship, the brand debuts 22 entirely new hues across the collection, ensuring that each frame stands out with individuality and style.
This exciting release spans across five of NW77th’s signature collections.
The funky and lightweight Socks Collection welcomes three new acetate styles full of personality, named Calf Socks, Dress Socks, and Mismatched Socks:
The sleek Combination Collection introduces two modern designs that fuse metal and acetate with ease, named Crop top and Duster:
The beloved Home Collection, known for its everyday comfort and classic silhouettes, adds three versatile new frames, named Cabinet, Shelf and Pantry:
Meanwhile, the bold Block Steel Collection expands with three structured stainless-steel models, all finished with NW77th’s signature rubberized texture, named Chit Chat, Moon Crusher, and Smitherines:
Lastly, the urban-inspired Street Numbers Collection debuts three fresh designs celebrating architectural lines and dynamic street style:
NW77th: Fresh Colors, Custom Craftsmanship
Every frame in the Spring 2025 lineup is handcrafted with precision and care, blending durability with lightweight comfort. Their acetate models incorporate a sturdy metal core wire for resilience without sacrificing wearability, while stainless-steel designs are enhanced by a smooth, chip-resistant rubberized coating.
As always, NW77th’s custom-designed colors infuse each model with an unmistakable, playful spirit that remains ahead of the trend curve. The NW77th Spring 2025 collection is available now. Explore the full lineup at nw77th.com.
About NW77th Eyewear
NW77th Eyewear is an American brand that creates bold and playful eyewear with a focus on style, quality, and individuality. Based in St. Louis, Missouri, NW77th draws from its rich heritage as a family-owned company with over 140 years of optical experience.
The story of NW77th began with a vision: to create a brand that caters to the urban chic lifestyle by bringing together everything that makes life exciting, fun, and fresh. Throughout their retail stores, NW77th noticed that younger generations loved their wide selection of styles, shapes, and superb quality, but affordability was often a barrier. Determined to fill this gap, the company embarked on a mission to craft a luxury brand that combined style and value without compromise.
The brand’s name, NW77th, pays tribute to its roots, inspired by the address of the company’s original location. This connection to history, combined with a modern think tank approach, fuels their dynamic and forward-thinking designs. Their creative process thrives on inspiration from global travels, big-cities, and restaurants that combine great service, sound, and décor to create unforgettable experiences.
NW77th Eyewear is crafted with premium materials, such as high-quality acetate and durable stainless steel, ensuring longevity, comfort, and a perfect fit. Each frame undergoes a meticulous production process, reflecting the brand’s tireless dedication to customer satisfaction and superb quality—values that have been upheld for five generations. As the oldest optical company in the United States still owned by the descendants of the founding family, NW77th proudly honors its heritage while embracing a bold, modern future.
For today’s urban dweller, NW77th Eyewear represents more than just frames—it’s a reflection of individuality, a statement of style, and a celebration of modern cultural living. Combining a playful approach to design with unmatched craftsmanship, NW77th delivers eyewear that connects wearers to their unique spirit while pushing the boundaries of what modern eyewear can be.
Read more about this brand on TEF Magazine or visit their website.
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