SIOF 2025: A Record-Breaking Showcase of Innovation and Global Connectivity
The 23rd China (Shanghai) International Optics Fair (SIOF 2025) illuminated the Shanghai New International Expo Center from February 20 to 22, 2025, with a vibrant celebration of innovation and global trade.
Under the inspiring theme of “New Quality Productivity, New Growth Drivers, New Vision,” the event emphasized the industry’s commitment to driving forward with efficiency, excellence, and groundbreaking creativity.
This year’s edition achieved historic growth, featuring 971 exhibitors, including 340 international brands from 23 countries and regions, across an impressive 115,000 square meters of exhibition space—an almost 60% increase compared to the previous year. Over 140,000 visitors from 95 countries and regions flocked to explore six main exhibition categories: frames, lenses, international brands, contact lenses, instruments and machinery, and optometric services.
SIOF 2025 once again affirmed its place as a pivotal event in the optical world, offering a dynamic platform for innovation, high-end development, and sustainable practices. The broadened scale and rich diversity of exhibits underscored the industry’s vitality, while a reimagined exhibition experience made business networking more seamless than ever.
SIOF 2025: A Global Gathering of Eyewear Excellence
Well-known names such as Marchon, Safilo, and Chang’s returned to the show, affirming its reputation as an unmissable business opportunity. Marcolin made a notable comeback, presenting celebrated collections including BMW, Tom Ford, ic! Berlin, and Zegna.
A highlight was the Overseas Designer Brand Pavilion, featuring over 35 distinguished brands from China, Japan, France, Hong Kong SAR, Canada, the USA, Portugal, Korea, and the UK. Additionally, the two International Pavilions reappeared: Japan’s Fukui Optical Association, presenting 10 member companies with 20 premium brands, and the Hong Kong Optical Manufacturers Association, with six companies spanning key halls.
Fostering Global Trade Connections
SIOF 2025 amplified international trade with a targeted business matching program. Professional buyers from 13 countries including Pakistan, Canada, India, and the USA engaged in curated meetings on opening day, streamlining new partnerships. Notably, more than 300 industry professionals from Korea, including optical association leaders and major retailers, participated in two dedicated business matchmaking sessions, receiving high praise for their efficiency and value.
Knowledge-Sharing at the Heart of SIOF 2025
Beyond the vibrant show floor, SIOF 2025 hosted a series of seminars and forums to chart the future of the optical sector. The China Eyewear Brand Upgrading Forum, themed “Usher in The New Era of Brand Evolution,” attracted industry elites and innovators eager to shape the next chapter of Chinese eyewear. Meanwhile, the debut of the “Potential Station” in Hall W4 brought together brand launches, catwalk shows, and themed seminars focused on new fashion, new consumption, and new technology.
A Powerful Media Presence
To maximize its global reach, SIOF 2025 collaborated with prestigious optical publications and associations, including 20/20 Europe, China Glasses Science-Technology, DIOPS, MAFO, Vision Biz, Optical World, SILMO, and TEF Magazine among many others.
Looking Ahead
The momentum continues with the 36th China International Optics Fair (CIOF 2025), set for September 9–11 in Beijing. As one of Asia’s most important annual optical exhibitions, CIOF 2025 will offer key insights into the upcoming winter and spring trends.
Meanwhile, the next chapter of SIOF will unfold in March 2026, marking the 24th China (Shanghai) International Optics Fair and once again coinciding with the crucial spring buying season. With each edition, SIOF strengthens its place as a powerhouse platform for innovation, growth, and international collaboration in the eyewear industry.
About SIOF
SIOF 2025
China Intern. Optical Fair
February 20-22, 2025
Shanghai New International Expo Centre
The 23rd China (Shanghai) International Optics Fair (SIOF2025) is the official optical trade exhibition in China and one of the largest optical exhibitions in Asia that showcases most of the international brands and products.
Square meters
Exhibitors
Visitors
THE INTERNATIONAL OPTICAL EXHIBITIONS FOR CHINA China International Optics Fair (CIOF) and China (Shanghai) International Optics Fair (SIOF, the spring session of the CIOF), are the two annual optical shows in China enjoying official endorsement and support. In China, official approval and sponsorship mean half a ticket to success. The shows are equipped with the right credentials:
They are approved by the Ministry of Commerce and supported by the China National Light Industry Council (the former Ministry of Light Industry). The latter is the authorised body supervising the light industry of the country. Optics is one of it.
They are organized by the China Optometry & Optical Association (COOA), the body that governs the optical industry of China, and the Sinolight International Holdings Corporation (SIHC), the state-owned enterprise running intrnational trade in China.
In fact, the dates of the shows fit perfectly into China's bi-annual procurement seasons. Further, the shows are recognized by the Ministry of Commerce as "Distinguished Optical Exhibitions".
Many well-known exhibitors participated in SIOF 2024 as usual, they believed that the exhibition can bring them new business opportunities and increased their exhibition area compared with SIOF 2023. For example, Marchon increased by 344%, EssilorLuxottica increased by 24% and Stepper increased by 233%. It can be seen that SIOF is a trading platform that cannot be missed definitely.
Designer brand area:
This year, SIOF had assigned a special area for all top oversea designer brands, first-timers like Khromis, OVVO Optics and Rosie Allan. In addition, it was first time to cooperate with V Magazine and established an oversea designer brand pavilion with over 20 famous brands participated in SIOF 2024.
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