opti 2026 is stepping into the spotlight with a campaign that celebrates the heart of the optical industry—bold, bright, and brimming with life
The WE ARE opti campaign is back for its third edition, bringing new energy, new faces, and a fresh, multifaceted design that reflects the vibrant spirit of the optical community.
Under the theme “New opti 2026 campaign: brighter, livelier, more dynamic,” this revitalized campaign introduces six charismatic ambassadors who embody the diverse talent and creativity that fuel the optical world.
Three women and three men—each with a unique perspective, all deeply rooted in the industry. From education and retail to design and photography, these are the faces shaping the future of eyewear. Their shared passion now takes center stage in a campaign designed to feel as dynamic and inclusive as the event itself.
“WE ARE opti is a statement of togetherness,” says Cathleen Kabashi, Director of opti. “Our six new ambassadors are inspiring representatives of the industry. With their stories and the campaign’s uplifting new look, we’re highlighting what makes opti so powerful—community, innovation, and joy.”
These are the new, strong opti personalities:
Reya Kons
Lecturer at Brandenburg Universitiy of Technology & Berlin University of Applied Sciences
‘opti is a highlight for me every year – meeting colleagues, great discussions, new impulses and ideas and lots of fun. It’s the perfect blend of dialogue, inspiration and enjoyment of our industry.’
Christian Metzler
Photographer und passionate collector of glasses, Pforzheim
‘opti is a unique event for me – although I know what to expect, I am always surprised and happy at opti. It’s the innovations, the design and the annual reunion with people who share my enthusiasm for eyewear and who I see as friends. The best thing about it: there are more and more of them every year.’
Fola Osu
Sales representative, Böblingen
‘opti is a unique event of reconnection – new collabs are created here, there’s a flow of fresh ideas and inspiration is shared. Away from business, it is a celebration of creativity, encounters and the true art of the eyewear and design world.’
Tom Luis Platten
Student of B.Sc. Optometry at Munich University of Applied Sciences, Platten Optik & Akustik, Kastellaun
‘opti combines trends in fashion and technology with fresh ideas for the future. For me, it is the ideal place to cultivate contacts and find out about specific developments in the industry.’
Daniela Steinkämper
Managing Director Purchasing & Sales of the Viehoff Group, Münster
‘opti offers an unrivalled platform for discovering the latest innovations and trends in the optical industry, as well as for exchanging ideas with industry colleagues and suppliers. For me, this makes it the most important event of the year – an unmissable event for professionals and opti(cal) enthusiasts!’
Camilla Stramare
CEO Strato Eyewear, Quero Vas (BL), Italy
‘opti is characterised by its ideal size and welcoming vibe. Both create the perfect setting for making meaningful contacts. As a representative of the industry, opti enables me to put the spotlight on incredible craftsmen and women who rarely receive the recognition they deserve. ’
More than just a campaign, WE ARE opti is a call to come together. To celebrate the passion behind every frame, every innovation, every handshake. With a brighter, bolder aesthetic, the 2026 edition marks a new chapter—one filled with optimism, connection, and momentum.
About opti Munich
opti Munich 2027
29-31 January, 2027
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
OPTI Munich: International trade show for optics & design
The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
OPTI Munich statistics:
Halls
Exhibitors
Visitors
"opti thrives on exchange and togetherness. In 2026, we once again felt how strong our community is and how important personal encounters, inspiration and practical, hands-on content are for the industry.
The atmosphere was noticeably positive, optimistic and relaxed, and that is exactly what we are looking forward to as we turn our attention to opti 2027. Particularly evident was the eagerness for the future – also driven by the massive participation, commitment and identification of the next generation with 'their' opti."
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special - for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - also outside the exhibition halls.
OPTI 2027 – Event Details
| Detail | Information |
|---|---|
| Event | OPTI Munich: International trade show for optics & design |
| Dates | January 29–31, 2027 |
| Location | Munich, Germany |
| Venue | Fairground Messe München |
| Organizer | GHM Gesellschaft für Handwerksmessen |
| Event Type | Optical Trade Fair |
| Access | Trade Only |
| Focus | Eyewear, sunglasses, optical equipment, instruments, accessories |
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