Hollywood Meets the Art of Design and Engineering:
Porsche Design proudly announces Orlando Bloom as the new Brand Ambassador for its Timepiece and Eyewear collections.
Renowned for his celebrated roles in Hollywood and recognized as one of the industry’s most stylish leading men, Orlando Bloom is also a dedicated Porsche enthusiast. His deep appreciation for exceptional design, technical innovation, and functionality aligns seamlessly with the core values of Porsche Design, making this an ideal partnership.
As part of the new image campaign, Orlando Bloom showcases the iconic Chronograph 1 timepiece, along with seven selected models from the brand’s innovative sunglasses and prescription eyewear collections.
“It’s a great honor to represent Porsche Design as Brand Ambassador. From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset.
The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story.”
The 911 Among Watches
The highlight of the Timepiece campaign is the Chronograph 1 – All Black Numbered Edition, a model that pays homage to the heritage of the iconic Chronograph I, originally designed in 1972 by F. A. Porsche, the visionary behind the legendary Porsche 911.
As the first all-black chronograph, this timepiece revolutionized the watch industry, drawing direct inspiration from the dashboard of the Porsche 911. In 2022, it underwent a complete re-engineering before being reissued by Porsche Design, blending timeless design with modern precision engineering.
Like all Porsche Design Timepieces, this exceptional watch is crafted by hand at Porsche’s watch manufactory in Solothurn, Switzerland, where automotive engineering meets the art of Swiss watchmaking.
The campaign visuals, designed in the signature colors of black and red, mirror the aesthetic of the current Timepiece campaign. Captured alongside its source of inspiration, the legendary Porsche 911, these images showcase the fusion of performance, innovation, and timeless elegance.
A Visionary Collaboration
At the heart of the Eyewear campaign is one of the world’s most iconic eyewear designs—the legendary P’8478 model—accompanied by six additional sunglasses and prescription styles from the new 2025 Porsche Design Eyewear Collection.
Originally designed by F. A. Porsche in 1978, the Porsche Design P’8478 made history as the first-ever sunglass model to feature an interchangeable lens system. This groundbreaking innovation introduced a quick-release mechanism, allowing its teardrop-shaped 6-base curve lenses—available in multiple colors—to be effortlessly swapped for seamless adaptation to varying light conditions.
Precision-crafted from ultra-lightweight titanium and equipped with scratch-proof, virtually unbreakable polycarbonate lenses, the P’8478 represents the perfect fusion of innovative design, performance, and durability—hallmarks of the Porsche Design legacy.
“Orlando Bloom is a perfect match for Porsche Design because he truly embodies our lifestyle, as well as our shared values of authenticity, style, and a passion for perfection, all of which are reflected in the commitment he’s made to his craft.
As an acclaimed actor with international appeal and popularity around the world, Orlando will further enhance Porsche Design’s global awareness and positive perception of our brand. We are so proud to have him on our team and look forward to partnering on many inspiring and innovative projects together.”
About Porsche Design
A Legacy of Design Excellence
In 1963, Professor Ferdinand Alexander Porsche revolutionized the world of design by creating one of the most iconic objects in contemporary history—the legendary Porsche 911. Driven by his vision to extend Porsche’s principles and legacy beyond the automotive industry, he founded the exclusive lifestyle brand Porsche Design in 1972.
His philosophy and distinct design language continue to define every Porsche Design product today.
Each creation embodies extraordinary precision, perfection, and a high level of technological innovation, seamlessly blending intelligent functionality with a puristic design ethos.
Designed by Studio F. A. Porsche in Austria, Porsche Design products are available worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers, and through the official online store, ensuring that the brand’s timeless innovation and craftsmanship remain accessible to discerning customers around the globe.
Read more about this brand on TEF Magazine or visit their website.
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