MASAHIROMARUYAMA New “Step” Collection:
Renowned for its conceptual approach to eyewear, MASAHIROMARUYAMA is set to unveil its latest collection. Guided by the philosophy of unfinished art, the brand continues to push boundaries under the creative vision of its founder and president, Masahiro Maruyama.
Step: Three-Dimensional Stacking
The theme of the 2024AW collection, titled “Step”, introduces an experimental approach to eyewear design by layering and stacking components in a way that mimics building blocks. This innovative technique offers a unique three-dimensional structure, allowing for freedom in the placement of end pieces and bridges. The result is a striking design that fuses parts of varying colors and textures, creating an intricate palette and the optical illusion of trompe l’oeil.
Titanium Models:
The titanium frames in the collection boast a bold hammered pattern, introducing a fresh, tactile texture to the material. Adding to the artistry, each frame features a hand-painted dot pattern, showcasing the meticulous work of skilled craftsmen.
Acetate Models:
These models incorporate an independent end piece and rim design, connected using rivet pins for structural integrity and visual intrigue. The use of acetate highlights a refined interplay between form and function.
The Step collection will be available at approximately 270 international retailers, reinforcing MASAHIROMARUYAMA’s global presence and appeal. With its experimental spirit and commitment to craftsmanship, the brand invites wearers to experience eyewear as a form of unfinished art—a blend of creativity, imperfection, and individuality.
MASAHIROMARUYAMA’s 2024AW Step collection continues the brand’s legacy of redefining eyewear, offering designs that are not just functional but also artistic expressions. Keep an eye out for these bold new frames launching this December 2024.
About MASAHIROMARUYAMA
MASAHIROMARUYAMA is a visionary Japanese eyewear brand renowned for its unique design philosophy centered on the concept of unfinished art. Established in 2011 by designer Masahiro Maruyama, the brand redefines traditional eyewear by embracing imperfection and celebrating individuality. Each creation is a testament to the belief that beauty lies in asymmetry, offering wearers a distinctive blend of artistry and functionality.
The brand’s approach is deeply rooted in Japanese aesthetics, where organic forms and deliberate irregularities take precedence over conventional symmetry. MASAHIROMARUYAMA’s frames are not just eyewear but wearable art, meticulously crafted to showcase the interplay between innovation and traditional craftsmanship. From bold, hammered titanium textures to layered acetate designs, every detail reflects a commitment to pushing boundaries while maintaining timeless elegance.
With a global presence in over 270 international retailers, MASAHIROMARUYAMA has captivated the attention of fashion-forward individuals and design enthusiasts around the world.
Its collections resonate with those who appreciate originality, creativity, and the opportunity to wear something truly unique.
MASAHIROMARUYAMA frames are more than just accessories—they are expressions of identity. By embracing the unconventional, the brand offers a fresh perspective on luxury eyewear, where imperfection becomes the hallmark of true innovation and artistry.
Read more about this brand on TEF Magazine or visit their website.
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