MIDO 2025:
A Bold Leap Forward in Innovation, Design, and Connectivity
MIDO, the leading international eyewear tradeshow, is gearing up for its 2025 edition with groundbreaking innovations across its exhibition layout, digital tools, and educational offerings.
These enhancements promise to deliver an unparalleled experience for exhibitors and visitors alike, showcasing the future of the eyewear industry.
The Vision Stage: Redefining Dialog and Discovery
The historic Otticlub area has been reimagined as The Vision Stage, a dynamic space for workshops, seminars, and events. This transformation reflects MIDO’s commitment to fostering dialog and innovation. Topics like digitization, sustainability, market trends, and empowerment will take center stage, with a focus on professional development and personal growth.
Revamped Exhibition Layout
Significant updates to the exhibition layout will enhance the visitor experience:
- Design Area: Pavilions 2 and 4 will remain the creative epicenter, welcoming new and returning exhibitors and showcasing visionary designs that merge innovation and artistry.
- The Academy Relocation: Moving to Pavilion 6, this hub of creativity will now align with the tech-focused space, creating a synergy between cutting-edge design and technological advancements.
- Enhanced Piazzas: MIDO’s central piazzas, including the iconic Fashion Square, will be updated for greater functionality and engagement, cementing their role as trendsetting epicenters.
Enhanced Digital Tools for Seamless Connectivity
MIDO is elevating digital interactivity with enhancements to its app and website:
- Upgraded MIDO App: Visitors can track their journeys, save favorite stands, and network with exhibitors. Exhibitors can scan visitor badges and access contact lists through the app and private B2B portal.
- Inclusive Website: Optimized for accessibility, the website offers exclusive content such as videos, presentations, and media kits, supporting participants at every stage of the show.
- Social Media Integration: Exhibitors can broaden their reach via the @mido_exhibition Instagram channel, engaging with its growing audience.
An Unforgettable Experience
MIDO 2025 promises to exceed expectations, blending luxury, technology, and avant-garde design into a cohesive journey of innovation. With its revamped spaces, cutting-edge digital tools, and forward-looking Vision Stage, MIDO reinforces its position as the undisputed leader in the eyewear industry.
About MIDO
MIDO MILANO 2025
February 8-10, 2025
Fiera Milano, Rho
MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
Square meters
Exhibitors
Visitors
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
'MIDO is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.
In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '
The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
More news on MIDO
Rolf Spectacles // Winner CSE Award 2025!
Austrian eyewear manufacturer Rolf Spectacles wins the prestigious CSE award for Certified Sustainable Eyewear for the second time in a row!
MIDO 2025 // Let the show begin
LET THE SHOW BEGIN: CURTAINS RISE ON THE 53RD EDITION OF MIDO
Business, Made in Italy, innovation, trends and continuing education are the keywords for the eyewear show in Milan
MIDO 2025 // Welcome from President Lorraine Berton
MIDO is a place where all is shaping up.
It is the perfect gathering point for the industry to meet in order to do business, compare notes, and share experiences
MIDO 2025 // Top10 Must-See Brands
MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!
OWA // Breaking Optical Barriers
The Optical Women’s Association (OWA) is excited to announce an OWA Global Event at MIDO in Milan, as expansion plans continue to reach out to women in the optical industry internationally.
MIDO 2025 // Three Weeks to Go!
Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training at MIDO pavilion 1
MIDO 2025 // Refocusing on Humans
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.
Mido // Lorraine Berton takes over from Giovanni Vitaloni
Lorraine Berton, now ANFAO President, also became president of the subsidiary IES Srl, including the international MIDO Milano Eyewear Show.
MIDO // Spheres campaign wins Mediastars award
For the second year, mido takes first prize in the Mdiastars press section with its “spheres” communication campaign. The campaign, developed by Max Galli in partnership with mixer group, was the first in the trade show industry to be created with artificial intelligence
MIDO // Unbridled enthusiasm
The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international...
