There is great potential in contact lenses – for every optician. To some extent, in the German market this is already recognised and successfully exploited. A look across borders, however, shows how important contact lenses are to opticians and customers in neighbouring countries.
On the initiative of opti, nine well-known contact lens manufacturers will put at opti in January the spotlight on this optical product with an especially developed concept.
‘Contact lenses are the future of optics’.
Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, enicon, MPG&E, SwissLens and Wöhlk (in alphabetical order) are jointly celebrating the product contact lens. opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area. The focus will be on the numerous advantages of contact lenses – for end users and therefore for opticians alike.
The latters will be shown an exciting presentation which and how much potential lies dormant in contact lens sales – as can be seen in Scandinavia, the UK and Switzerland. In these countries, the number of contact lens wearers is around ten per cent – about double the number than in Germany. The initiative is the brainchild of opti Exhibition Director Cathleen Kabashi. She invited manufacturers to a joint workshop in early summer. The aim? To jointly develop a concept maximising the visibility f their rather invisible product: contact lenses – at opti 2025 and beyond.
“Contact lenses have an enormous potential, precisely because each individual manufacturer puts so much commitment and expertise into the development of their products. Our common aim is to bundle this in order to strengthen this power. The key to success lies in the joint concept, so the idea of presenting contact lenses at the upcoming opti as a complete product group was an obvious one. This was confirmed by the enormous response to our initiative and, of course, the jointly created result: with TOMORROW VISION, contact lenses will be another visitor magnet at
opti.”
The TOMORROW VISION special area is located at the heart of the contact lens world in Hall C4 – no one can miss it: attention guaranteed! Visitors will discover the joint force of these nine contact lens manufacturers springing to life in this joint presence, with an exciting programme that captivates and shows the contact lens in all its facets and possibilities – entertaining, informative, and practical. Information on individual brand products will be presented and provided at the exhibitors’ directly neighbouring stands. In this way, TOMORROW VISION creates a magnet for trade fair visitors.
TOMORROW VISION makes all opticians aware of the (profit) opportunities offered by contact lenses. This is achieved through high-quality technical contributions and interactive exchange formats with high utility value for the visiting opticians – during opti and beyond.
About opti
OPTI Munich 2025
31.01. – 02.02.2025
Fairground Munich, Germany
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich, Germany.
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Visitors
The show offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade show, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025.
With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – even outside the exhibition halls.’
As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and exchanges that make the trade fair something special – for international trade visitors and exhibitors alike. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – also outside the exhibition halls.
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