ATLANT // The next generation of men’s style

Masunaga Optical

Following its significant growth in recent years, GIGI STUDIOS is evolving into the OFFVIEW group, combining its original brand with the launch of a new men’s line, ATLANT.

ATLANT emerges as an independent brand, designed with today’s man in mind. In a market where men’s collections are often overlooked, ATLANT places them at the forefront, offering products thoughtfully designed to meet their needs and complement their lifestyles.

Created to honor individuality and authentic self-expression, ATLANT fosters a community for those who explore the world, strive to make a positive impact, and embrace creative expression. With a commitment to timeless and elegant design, ATLANT’s collections aim to complement personal style and adapt through every life stage.

In a world that often distracts from authenticity, ATLANT invites men to reconnect with their true selves. The FW24 collection, Discover the Unseen, guides wearers on a journey celebrating simplicity, authenticity, and the beauty of subtle details, encouraging a re-engagement with what truly matters.

More than an eyewear brand, ATLANT represents a purpose-driven mission. With 4.7% of profits from each sale supporting organizations dedicated to protecting the environment and the communities that inspire ATLANT, each purchase contributes to a positive global impact. Choosing ATLANT is joining a community devoted to meaningful change.

The brand aspires to be an integral part of every man’s daily life, providing versatile options that reflect personal style and suit all occasions. The ATLANT collection comprises three distinct lines, each crafted to reflect different facets of character, inviting men to connect with their true selves through design.

The ATLANT website will launch on October 14. Until then, an exclusive preview of each collection is available, featuring:

The HORIZON Collection

Masunaga Optical

Crafted for those who value innovation, HORIZON combines minimalism with functionality, offering frames that adapt to daily routines and spontaneous adventures. Made from high-density acetate, these frames hold their structure and deliver a modern, robust look.

The ZENITH Collection

Masunaga Optical

Inspired by classic design, ZENITH appeals to those who value timeless aesthetics and durability. With refined, lightweight metal construction and smooth finishes, these pieces embody understated sophistication and long-lasting comfort.

The ODYSSEY Collection

Ideal for men who view eyewear as a statement of personal style, ODYSSEY offers designs that exude sophistication and character. Using premium materials like acetate and metal, each piece balances durability and lightness, featuring titanium nose pads and anti-reflective lenses for enhanced comfort and clarity.

About ATLANT Eyewear

Born from a passion for individuality and purpose, ATLANT was founded as a men’s brand celebrating unique self-expression. It fosters a community for those driven by exploration, impact, and creativity. Each design embodies meticulous craftsmanship, quality, and longevity, making ATLANT a brand that endures over time.

About GIGI Studios

GIGI STUDIOS, which stands for craftsmanship and excellence, is a reference in the optical industry. Its eyewear combines tradition, innovation and artistic exploration, making it unique. From its origins in Barcelona as a family business to becoming a major global brand, the evolution of GIGI STUDIOS is a testament to its commitment to quality and attention to detail.

Patricia Ramo, CEO and Creative Director, has managed to combine her contemporary vision with the savoir-faire of her father, Lluis Ramo, President and Expert in Design, reshaping and transforming the company founded by her grandfather in 1962.

The company is now known as GIGI Studios: a young, dynamic brand driven by fashion culture in its most artistic and creative forms.

Read more about this brand on TEF Magazine or visit their website.

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