Woodys // La Dolce Vita

Masunaga Optical

A UNIQUE VERSION OF “LA DOLCE VITA”

The FW24 collection of Woodys arrives full of novelties

Woodys presents La Dolce Vita, a new campaign inspired by this famous lifestyle. Set in different parts of “Bella Italia”, various characters live connected to each other by this same feeling, a unique exclusive bond. They share the art of living at a leisurely pace, savouring every moment and enjoying the small things.

Woodys is adding 44 new models and 197 references to its main collection. Each frame reflects the brand’s distinctive values through vibrant colors, innovative designs, exquisite laminates and unique detail.

This fall-winter brings a renewed commitment to quality and the perfect fit. New items include the new eyewear models for men, which combine titanium on the front and acetate on the temples, delivering strength and lightness. In addition, the men’s frames include 4 double-size models, expanding options for customers

Masunaga Optical

For women, the metal collection is renewed with 7 models that introduce new colors, made of stainless steel on the front and beta titanium temples, a resistant, anti-allergic and flexible material.

The acetate and combined models maintain their characteristic elegance, including their attractive harmonic laminates and perfect fusion of style and functionality.

The sunglass models include “The Mob”, the men’s collection inspired by the characters of “Cosa Nostra”, adding 5 models from the most basic to the most daring. In the women’s collection, “Twiggy” continues to add models with distinctive laminates and temples designed to highlight your personality. Both lines guarantee the best visual experience thanks to the lenses produced by Carl Zeiss Vision, with CR39, UVA and UVB protection.

Woodys fuses quality and design in every frame, with special attention to materials such as German OBE hinges (with and without flex) and Italian Mazzucchelli acetate. These details make the dierence, including the wooden end-tips as a tribute to their origins.

Reflecting the brand’s commitment to sustainability, it continues to add frames of recycled acetate, from the surplus of frames, and of bio-acetate, made using resins of vegetable origin and a higher percentage of cotton and natural pigments. These materials are used in models like RIANNE and VIOLET.

About Woodys

Woodys Eyewear is inspired by the design and the latest trends to create exciting frames. From their headquarters in Barcelona, the design team conceptualizes, creates, and produces frames full of authenticity.

They design frames with high-quality standards and with incredible attention to detail to achieve exclusive pieces: engravings that go back to our origins, unique or milled terminals, and hand-polished volumes, among others.

Their skilled team of designers combines structures, transparencies and translucent colors to create incomparable frames, focusing on creating elegant and sophisticated combinations, which enhance the look of the wearer.

Read more about this brand on TEF Magazine or visit their website.

More on Woodys

Woodys // A Legendary Swing at the Legends Trophy

Woodys // A Legendary Swing at the Legends Trophy

At the Woodys Legends Trophy, the brand gifted Woodys sunglasses to football legends and golf pros during a standout charity golf tournament hosted by the Guardiola Sala Foundation at PGA Catalunya.

Woodys // Sun-Kissed Style with SEASIDE Limited Editions

Woodys // Sun-Kissed Style with SEASIDE Limited Editions

Woodys welcomes the sunshine with SEASIDE, a high-energy summer editorial featuring two new limited-edition colors for their popular UMA and SAT sunglasses. Infused with bold hues and premium craftsmanship, these styles channel the carefree spirit of the season.

Woodys // SKINS Capsule Explores the Beauty of Contrast

Woodys // SKINS Capsule Explores the Beauty of Contrast

Woodys introduces SKINS, a limited-edition capsule of 14 statement sunglasses honoring the richness of skin tones. Blending bold shapes with a fresh color palette, each piece celebrates identity, diversity, and modern elegance—crafted in Italian acetate with Carl Zeiss lenses for a flawless visual experience.

MIDO 2025 // Top10 Must-See Brands

MIDO 2025 // Top10 Must-See Brands

MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!

Woodys // Wake up your Darkest Side

Woodys // Wake up your Darkest Side

Just weeks away from Halloween, Woodys launches Shadow, exclusive limited-edition sunglasses designed for those looking to stand out with mystery and sophistication. With only 300 units available, each pair is numbered inside the arm, underlining its unique and exclusive character.

Woodys // Leisure, An Ode To Sundays In The Park

Woodys // Leisure, An Ode To Sundays In The Park

Woodys presents LEISURE, an ode to outdoor fun and freedom. To enjoy the days in nature and your free time as everyone wants, in their own way: relaxing in the sun, playing or just enjoying a good picnic. A new campaign that enhances its most colourful and daring women’s sunglasses from their Colorado collection.

Woodys // a decade of uniqueness

Woodys // a decade of uniqueness

This year Woodys is celebrating a decade full of challenges, changes, transformation, success and above all fellowship. As Josep Dosta, founder and CEO, says: “Woodys is not just a brand, it’s a story created by a big family”.

Leave a comment