OGI Eyewear
In what might be considered, the “Best of Both Worlds”, all OGI styles are designed in the U.S. and then handmade in Japan.
Each frame design originates in the United States, primarily in Minnesota, the heart of the upper Midwest.
Due to this combination of American design and Japanese production, OGI frames have the quality of fitting diverse faces.
OGI Eyewear, a once humble small-town shop, has evolved into a leading player in the independent optical industry. Their journey is characterized by a constant redefinition of independence and fun within the sector. Despite their growth, their commitment to supporting optical partners serving their respective communities remains steadfast and is considered their top priority.
Designed by talented and experienced American Designer David Duralde, OGI sets itself apart by pushing the fashion envelope with eye-catching yet wearable frames each season.
OGI’s frame names wear their Minnesota pride loud, with MN lingo terms for each style!
Their namesake collections OGI and OGI Kids, deliver style with bold colors, unique shapes, and meticulous details.
Virtual Just got Real
In pursuit of their commitment to independent optical, OGI has spent years developing a Game Changer in terms of the fitting process. This Virtual Try-On App transports to a virtual fitting room, with ultra-realistic renderings of every style and color in their collections.
Using any compatible smartphone or tablet, one can view themselves in their eyewear, capturing the ambient light anywhere and everywhere. This tool makes patient approvals a snap, streamlines ordering, and makes frame boards bottomless.
By staying true to their Minnesota values and their mission to support the independent industry, OGI now also offers American eyewear collections like performance eyewear label Article One, which was founded by collegiate runner Wes Stoody and the premium reading eyewear label SCOJO New York, which is inspired by the contemporary style of New York City
About OGI Eyewear
An experienced leader. A bold trendsetter. An eyewear fashion house with digital solutions to streamline the retail end of your business and keep you and your clients connected.
Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country.
OGI Eyewear has a clear vision of the road ahead, and we want to invest in that journey together.
With its wide range of fresh yet accessible styles, the company offers seven unique eyewear brands:
OGI and OGI Kids, the namesake collections, deliver style with bold colors, unique shapes, and meticulous details.
Seraphin, a sophisticated collection redefining luxury, focuses on tailored craftsmanship.
Seraphin Shimmer celebrates modern glamour with reimagined styles that incorporate fine Austrian crystal details.
Red Rose by OGI is an artful capsule collection bringing OGI colors into radically minimalist, unisex frames.
SCOJO New York, a collection of premium ready-to-wear reading eyewear, is inspired by the contemporary style of New York City.
Article One brings optical quality, authentic handcrafted design, and athletic performance together, creating optical and ready-to-wear styles that transcend sport.
Read more about this brand on TEF Magazine or visit their website.
More on OGI Eyewear
OGI Eyewear // Where Play Meets Power
Color meets confidence in the OGI Eyewear Spring 2026 collection, where expressive shapes and bold laminations redefine everyday eyewear. Designed to help independent optical stores stand apart, this new collection blends wearable design with personality, offering frames that invite self-expression without compromise. It is eyewear that feels effortless, yet impossible to ignore, built for a new generation stepping into identity and influence.
Red Rose by OGI // 2026 Optical Collection Campaign
Photographed in Paris by Anastasiia Ses, the Red Rose by OGI 2026 collection introduces refined optical frames that balance modern design with everyday wearability for independent optical stores.
Seraphin // Spring 2026 Heirloom Refinement
Quiet confidence defines the Seraphin Spring 2026 collection. Rooted in heritage inspired design and shaped by modern precision, these unisex frames balance strong silhouettes, refined materials and enduring style for today’s independent optical practices.
OGI // Spring 2026 Eyewear Collection
OGI launches its Spring 2026 Collection with a strong focus on modern color, confident shapes, and commercial wearability tailored to the needs of independent optical practices. The collection brings sculpted acetates, refined silhouettes and a strategic palette that aligns with consumer demand in 2026, giving opticians frames that spark conversations and close sales. Built for daily comfort and long-term loyalty, the new release reinforces OGI’s commitment to design-first eyewear crafted specifically for the independent channel.
OGI Eyewear // Expecting in Barcelona
The Romana by OGI Eyewear is a frame that redefines the square with softness and structure. In our TEFdoesBARCELONA shoot, Jasmin radiated strength and serenity while wearing the OGI Eyewear Romana, proving that great design can feel both modern and deeply personal.
SCOJO New York // A Refined New Chapter in Eyewear Identity
SCOJO New York steps into a new era with a refined brand identity and vision that merges minimalist sophistication, elevated design, and lifestyle-focused ready-to-wear readers.
OGI Eyewear // Vibrant Colors Meet Wearable Shapes
As eyewear customers are looking for energetic colors and bold shapes, OGI Eyewear’s Spring 2025 collections bring impact and individuality together in an unbeatable combination.
TEF Eyewear Advent // On the 18th day of Christmas
On the 18th day of Christmas, TEFmag presents to you, a festive celebration of design and color, evoking the charm of a holiday wreath: the Minnehaha Mist by OGI Eyewear
MustSee at VEW // Our list of brands to check out!
Your good friends at TEFmag have got your back, and prepared a little list of Must-See brands to check at Vision Expoe West.
OGI Eyewear // A Color Scheme Dream
With new styles from OGI, Red Rose by OGI, Seraphin, and Seraphin Shimmer, OGI Eyewear is continuing its colorful story of unique and crafted eyewear celebrating independence and optical independents.
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