Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not!
At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
Aquatic shapes evoking images of ripples alongside the chic style of synchronized swimmers, a faceted and assertive design reminiscent of the flag bearer of this iconic event, shaped like the medals so coveted by athletes: each of these eyewear and sunglasses concepts pays tribute to the great arcs of this mythical competition…
SUPER SWIMM
“Dive into the deep end of style with the SUPER SWIMM.”
Delightfully retro and seemingly straight out of the water, the SUPER SWIMM combine stepped wave-like milling with the aesthetic of synchronized swimmers’ nose clips.
Glasses that will make waves and help you strike a pose on the podium
SUPER OLYMP’
“Raise your colours high with these Olympic sunglasses!”
Bold. Proud. These glasses with diamond-like facets are the true flagship of the Olympics: like a firework display or an Olympic medal-style sculpture, they exude an attitude as sporty as it is Olympian, making you shine and race forward… So that every day is a victory to be won!
JUMP HIGHER
“No obstacle will ever scare you again with JUMP HIGHER.”
Take it to the next level and leave your fears behind with JUMP HIGHER. The aesthetics of these mischievous optics feature dotted lines that echo the hurdle jump bar. A play of fullness and emptiness, along with its cut, makes it a very dynamic concept: a bar is suspended over the top of the design to remind you that there’s no obstacle you can’t overcome!
GO FURTHER
“Create surprise & explore the realm of possibilities with GO FURTHER.”
Forget everything. The starting line and finish line. What you think about your abilities. With GO FURTHER and their refined line, limits are just concepts waiting to be pushed. Colourful parentheses frame, these optics – seemingly opening possibilities and inviting you to explore everything!
WOOW is a French eyewear brand that specializes in cheerful, expressive frames with quirky charm and bold attitude. Created in Paris as a playful spin-off of Face à Face, WOOW blends British eccentricity with French elegance, resulting in eyewear that’s light-hearted, colorful, and full of personality. Each frame is designed to surprise, with clever details and uplifting messages hidden inside the temples.
Shooting: TEFdoesLONDON
Eyewear: WOOW Eyewear
Model: Annaliese Dayes
What makes WOOW unique is its ability to combine joyful design with optical sophistication. The brand embraces vibrant acetates, unexpected shapes, and trend-forward palettes, perfect for wearers who want to make a statement without taking themselves too seriously.
Despite the fun and flair, WOOW frames are expertly engineered for comfort and durability, handmade with care in Italy.
From classic to bold, WOOW invites you to express your mood, elevate your look, and smile a little more each day. Whether it’s a pair called “Super Nice” or “Feel Good,” every model carries its own cheeky identity—because with WOOW, eyewear becomes an everyday wink to the world.
Read more about this brand on TEF Magazine or visit their website.
More on WOOW Eyewear
WOOW // Play With Sport
Ready to exceed your limits? WOOW’s new collection, inspired by the Paris 2024 Summer Olympics, features the STEP UP and JUMP JUMP frames—designed to celebrate ambition, energy, and everyday wins.
WOOW // WOOW-HOO: LET’S FUNK !
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours… These new sunglasses designs will make you hit the ground in style, in a whirlwind of deliciously retro positivity!
Enjoy the ride, dare to shine and dream big. Make every day a party with WOOW!
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WOOW Eyewear
Oversized and colorful, the good mix of the Flower Power from the 70’s for this large pair of sunglasses from the WOOW eyewear collection. Between traditional style and casual fashion, chick and off-beat with a trendy London feel, the WOOW eyewear style will speak to...
WOOW eyewear
Oversize and colorful, the good mix of the Flower Power from the 70’s for this large pair of sunglasses from the WOOW eyewear collection. Between traditional style and casual fashion, chick and off-beat with a trendy London feel, the WOOW style will speak to all with...
