Mido // Lorraine Berton takes over from Giovanni Vitaloni

Masunaga Optical

As planned at the beginning of her term, Lorraine Berton, now ANFAO President, also became president of the subsidiary IES Srl, the service company which successfully manages a number of activities, including the international eyewear event MIDO | Milano Eyewear Show.

Last July, pending the appearance of a valid candidate as ANFAO President, the Association renewed the outgoing bodies of the Srl with an interim Board of Directors to ensure management continuity. The Board of Directors chaired by Giovanni Vitaloni, ANFAO’s Past President, thus took office in the prospect of a subsequent changeover with ANFAO’s future political leaders, in the manner and at the time deemed most suitable and propitious.

Once the MIDO 2024 edition had been successfully concluded and all the association’s activities were under way, the time was right for President Berton to take over.

Thanks to the close cooperation and joint efforts of Lorraine Berton and Giovanni Vitaloni, the procedure for defining the governance was completed, ensuring a smooth transition and strategic continuity in managing the initiatives of the entire ANFAO system.

“I would like to thank Giovanni Vitaloni for his work over these years, during which I have had the pleasure of collaborating and working actively with him at the helm of ANFAO and IES Srl. The dedication and commitment shown by everybody have proved a crucial contribution to the success of MIDO and ANFAO’s activities. The projects launched during his term of office will be a stimulus to further improve and replicate his success in the years to come.”

Lorraine Berton

President, IES Srl

“I am confident that under Lorraine Berton’s leadership. IES will continue to achieve new goals and promote our industry’s excellence. I would like to thank all those who have worked with me over the past 10 years, facing challenges that were not easy and contributing to the many successes achieved. I wish the new team well in their activities, with the primary objective of working for the good of the companies in our industry”.

Giovanni Vitaloni

Former president of Mido, CEO & Presisdent of, VANNI S.r.l. Società Benefit

MIDO MILANO 2025

February 8-10, 2025
Fiera Milano, Rho

MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

Square meters

Exhibitors

Visitors

It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

'MIDO  is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.

In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '

 

Lorraine Berton

President, ANFAO and MIDO

The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.

More news on MIDO

MIDO 2025 // Top10 Must-See Brands

MIDO 2025 // Top10 Must-See Brands

MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!

OWA // Breaking Optical Barriers

OWA // Breaking Optical Barriers

The Optical Women’s Association (OWA) is excited to announce an OWA Global Event at MIDO in Milan, as expansion plans continue to reach out to women in the optical industry internationally.

MIDO 2025 // Three Weeks to Go!

MIDO 2025 // Three Weeks to Go!

Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training at MIDO pavilion 1

MIDO 2025 // A Bold Leap Forward

MIDO 2025 // A Bold Leap Forward

MIDO, the leading international eyewear tradeshow, is gearing up for its 2025 edition with groundbreaking innovations across its exhibition layout, digital tools, and educational offerings. These enhancements promise to deliver an unparalleled experience for exhibitors and visitors alike, showcasing the future of the eyewear industry.

MIDO 2025 // Refocusing on Humans

MIDO 2025 // Refocusing on Humans

Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.

MIDO // Spheres campaign wins Mediastars award

MIDO // Spheres campaign wins Mediastars award

For the second year, mido takes first prize in the Mdiastars press section with its “spheres” communication campaign. The campaign, developed by Max Galli in partnership with mixer group, was the first in the trade show industry to be created with artificial intelligence

MIDO // Unbridled enthusiasm

MIDO // Unbridled enthusiasm

The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international...

MIDO 2024 // Ready to Go!

MIDO 2024 // Ready to Go!

THE 52ND EDITION OF MIDO IS READY TO GO: MAKE WAY FOR BUSINESS AND EYEWEAR CULTURE Opening day of the 52nd edition of MIDO, the leading international eyewear show, is just around the corner. From Saturday February 3rd to Monday February 5th, the 7 pavilions of...

MIDO 2024 // President Giovanni Vitaloni opening speech

MIDO 2024 // President Giovanni Vitaloni opening speech

President Giovanni Vitaloni inaugurates the 2024 edition of MIDO with his now traditional opening speech. With these words, he kicks off the three days that promise to be rich and all to be experienced in the halls of the 8 exhibition areas dotting the Eyewear...

MIDO 2024 // Must-See brands

MIDO 2024 // Must-See brands

Must-See brands at MIDO 2024 With just several days left until the next MIDO in Milan, we can barely wait to see what amazing eyewear will be on display at this innovative show! As always, we have created a little list of the Must-See brands, which are really worth a...

Leave a comment