As planned at the beginning of her term, Lorraine Berton, now ANFAO President, also became president of the subsidiary IES Srl, the service company which successfully manages a number of activities, including the international eyewear event MIDO | Milano Eyewear Show.
Last July, pending the appearance of a valid candidate as ANFAO President, the Association renewed the outgoing bodies of the Srl with an interim Board of Directors to ensure management continuity. The Board of Directors chaired by Giovanni Vitaloni, ANFAO’s Past President, thus took office in the prospect of a subsequent changeover with ANFAO’s future political leaders, in the manner and at the time deemed most suitable and propitious.
Once the MIDO 2024 edition had been successfully concluded and all the association’s activities were under way, the time was right for President Berton to take over.
Thanks to the close cooperation and joint efforts of Lorraine Berton and Giovanni Vitaloni, the procedure for defining the governance was completed, ensuring a smooth transition and strategic continuity in managing the initiatives of the entire ANFAO system.
“I would like to thank Giovanni Vitaloni for his work over these years, during which I have had the pleasure of collaborating and working actively with him at the helm of ANFAO and IES Srl. The dedication and commitment shown by everybody have proved a crucial contribution to the success of MIDO and ANFAO’s activities. The projects launched during his term of office will be a stimulus to further improve and replicate his success in the years to come.”
“I am confident that under Lorraine Berton’s leadership. IES will continue to achieve new goals and promote our industry’s excellence. I would like to thank all those who have worked with me over the past 10 years, facing challenges that were not easy and contributing to the many successes achieved. I wish the new team well in their activities, with the primary objective of working for the good of the companies in our industry”.
MIDO MILANO 2025
February 8-10, 2025
Fiera Milano, Rho
MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
Halls
Exhibitors
Visitors
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
“MIDO altered the traditional concept of trade fairs, transforming itself into a truly global event, in terms of the exhibits and the happenings around them and also in the area of continuing education (like the Otticlub meetings, available year-round online). It has consistently put its trust in technological and digital innovation and was one of the first shows in the world to develop an app to be used at the fair and to employ augmented reality in an ad campaign.
Today, we welcome the opportunity that Artificial Intelligence offers us to explore the new frontiers of visual communication, knowing full well the extent to which human creativity is irreplaceable and that understanding the new technologies means knowing how to manage them intelligently.”
The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
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