French Kiss in Antibes
Frank and Lucie launch new bestselling sunglasses in the cutest French colours.
This spring Frank and Lucie went to the south of France to shoot the French Kiss Collection.
These bold and square Essentials Sunday sunglasses are the bestselling models of the year in the cutest French colours. And always on stock to please your customer all year round.
One model in six mesmerizing colors, like the pretty colour Plage in “milky ochre yellow” or the “Black and Transparent” colour Bardot.
Are you getting the “Cote d’Azur” feeling?
We really had fun organising this photoshoot together with a French team in the old heart of Antibes and its beaches.
The DNA of Frank and Lucie is everywhere: its all about candy, care, confidence, and celebration.
We are all really looking forward to a great summer full of sun and happy moments.
Each pair of sunglasses comes with a matching cloth and a breathtaking Wink case.
Lucie thinks that packaging is so important to sell a product to a customer.
The case is firm but also very flat and flexible, so perfect in every bag. You can present the sunglasses plus Wink cases in their new combibox, with room for all products.
Loes Brussen (Lucie for friends) is a multifaceted entrepreneur, publisher, designer, and storyteller. She is not only the creative force behind Frank and Lucie but also its prominent ambassador. When she reached the point in life where reading glasses became essential, she noticed a lack of options that suited her preferences. This realization inspired her to establish a brand that combined style, comfort, and beauty.
As a storyteller, Lucie initially built the brand around a fictional couple "Frank and Lucie", crafting an enchanting narrative to define the brand's ethos.
Over time, the story evolved into something more personal. Today, Lucie herself embodies the brand, wearing and designing her own signature reading glasses, eliminating the need for any fictional embellishment.
The Outcome:Â An eyestyle brand
Frank and Lucie have established themselves as more than just a reading glasses brand—they are an "eyestyle" brand. Crafted from premium acetate in sophisticated, timeless colors, the glasses exude elegance and a refined aesthetic. They appeal to those who appreciate life's finer details, whether it’s a captivating book, bespoke shoes, or a serene lunch by the sea.
The brand's portfolio now includes a broad range of products beyond reading glasses, featuring sunglasses, sunclip lenses, eyewear necklaces, cases, and other stylish accessories. Frank and Lucie have become synonymous with functional luxury, delivering iconic designs for discerning individuals.
Read more about this amazing brand on TEF Magazine or visit their website.
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