opti 2025 // New campaign, New faces

opti 2025

Curtain up for the new
WE ARE opti 2024/2025 campaign

WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and a clear commitment: together we create, together we change, together we are opti! Industry representatives were selected for the faces of the campaign to convey this message and reflect the diversity of the industry to the outside world.

Following the great success of the opti Faces for opti 2024, the WE ARE opti campaign 2024/2025 is entering its second round: Curtain up for the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces to opti 2025.

‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade show, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025.

With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – even outside the exhibition halls.’

Cathleen Kabashi

Exhibition Director, opti

And that’s them, the new strong opti personalities:

Lena Eberhardt

Optician, Graduate of the B.Sc. in Optometry at Aalen University

Petra Lindner

Optometrist M.Sc., Coach

Sabine Siegmund

Owner of Siegmund Augenoptik & Hörakustik, Communication coach

Jean-Pierre Schwalb

Owner of Optik Schwalb in Nidda

Boris M. Stolle

Sales representative

Lars Teubler

Nupsies Podcast & Master Optician at Arndt & Weiß in Bünde

About Opti

opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.

Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, i7nstruments, tools, spectacle  elements, accessories as well as technical equipment and professional education.

From 31 January to 2 February 2025, opti sets the trends every January. The international trade show for optics & design provides a knowledge edge in ophthalmic optics and brings together decision-makers from the industry.

Read more about this show on TEF Magazine or register for free at their website.

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