opti 2025
Curtain up for the new
WE ARE opti 2024/2025 campaign
WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and a clear commitment: together we create, together we change, together we are opti! Industry representatives were selected for the faces of the campaign to convey this message and reflect the diversity of the industry to the outside world.
Following the great success of the opti Faces for opti 2024, the WE ARE opti campaign 2024/2025 is entering its second round: Curtain up for the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces to opti 2025.
‘We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favourite trade show, opti! Strong personalities for a strong community! Look forward with us to the beaming faces that will accompany us from now until opti 2025.
With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry – even outside the exhibition halls.’
And that’s them, the new strong opti personalities:
Lena Eberhardt
Optician, Graduate of the B.Sc. in Optometry at Aalen University
Petra Lindner
Optometrist M.Sc., Coach
Sabine Siegmund
Owner of Siegmund Augenoptik & Hörakustik, Communication coach
Jean-Pierre Schwalb
Owner of Optik Schwalb in Nidda
Boris M. Stolle
Sales representative
Lars Teubler
Nupsies Podcast & Master Optician at Arndt & Weiß in Bünde
About Opti
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, i7nstruments, tools, spectacle elements, accessories as well as technical equipment and professional education.
From 31 January to 2 February 2025, opti sets the trends every January. The international trade show for optics & design provides a knowledge edge in ophthalmic optics and brings together decision-makers from the industry.
Read more about this show on TEF Magazine or register for free at their website.
More news on Opti
TOMORROW VISION // Contact lenses are the future of optics
‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk are jointly celebrating the product contact lens. opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area.
Opti 2025 // Concept takes shape
The concept ideas for Opti 2025 have been finalized. Following months of intensive research and three roundtable discussions with exhibitors, visitors, and association representatives, the vision for the leading optical trade show in Germany, Austria, and Switzerland has now been clearly defined.
opti // The brand new Sustainability Youngster Award
Due to the great success at the last opti and the importance of the matter, opti 2025 is organising two sustainability awards: the second edition of the opti SUSTAINABILITY AWARD and – new – the opti SUSTAINABILITY YOUNGSTER AWARD.
OPTI // Registration now open for exhibitors
opti 2024 was a great success. For exhibitors in particular, the attractiveness of this leading trade show for optics & design as an outstanding industry and networking platform has been further consolidated. The opti trade fair team under Cathleen Kabashi has...
TEFtalkOPTI // Skans Eyewear
At the Opti show in Munich, we had a little talk with Johanna Skans, a corporate sustainability activist, entrepreneur and optometrist. She is the founder of Skans eyewear, a Copenhagen-based brand focused on sustainable, high quality, local products. Watch the video...
opti 2024 // A perfect and brilliant kick-off into the optical year
This year’s opti inspired opticians as an industry highlight at the start of the year. 21,500 visitors appreciated the common hub of all protagonists from the ophthalmic world. The exhibitors’ sales successes and the communication of new trends,...
opti 2024 // Ready for the future of ophthalmic optics
Expanding the own competitiveness, protecting the climate, offering better vision? Around 390 exhibitors, including big players, medium-sized companies and newcomers, will provide answers to the urgent questions facing the optical industry. The motto is: get active,...
opti 2024 // Key players on board
Media attention, financial support and an award: what start-up wouldn’t be interested in that? The award for young, innovative labels from the frame sector beckons as one of the highlights at opti 2024 in Munich. Start-ups will present their new, exciting ideas...
Opti // Faces from the Industry
opti 2024 marks the beginning of a new era: the campaign visuals for the optical meeting place from 12 to 14 January 2024 in Munich show the faces of committed individuals in the industry. They all stand for a strong market with strong people and for the new spirit of...
Opti // Preparation with industry representatives
Strategic expansion of the event and networking with the industry and ophthalmic optics: opti 2024 brings the branch together and developed further the trade fair concept for this purpose at a roundtable meeting in Frankfurt with selected industry representatives....
