Laura Ashley // Exhibiting at mido & 100% optical

Masunaga Optical

& 100% OPTICAL 2024

British heritage brand, Laura Ashley will be introducing their newly released ophthalmic eyewear collection across Europe this spring by exhibiting at two prominent trade shows, MIDO in Milan and 100% Optical in London.

Laura Ashley has partnered with seasoned industry experts Kasperek Optical, a family-owned and operated optical distributor and manufacturer located in Detroit, Michigan to bring this unique range of styles to a global market.

Expanding on a successful launch to independent opticals and retailers across the United States in 2022. The brand is currently seeking new retail and distribution opportunities globally.

“As a loved British heritage brand, we feel this is the perfect time to introduce this beautiful eyewear collection across Europe with the brand just celebrating its 70th anniversary last year. It’s truly a celebration of the brand and its longstanding presence in the UK and beyond.”

Justin Kasperek

President, Kasperek Optical

The collection is inspired by Laura Ashley’s rich heritage, refined colour palette, and extensive print archive. The collection offers feminine frames for those who want quality eyewear with a sense of heritage and style. 

Easy to wear and featuring flattering shapes designed to highlight the face, the eyewear marries the highest quality materials with intricate and graceful detailing. Colours range from rose, and nutmeg, to seaspray blue, interpreted from Laura Ashley’s signature colour palette.

If you are interested in the Laura Ashley eyewear collection or becoming a distributor, please contact Kasperek Optical at +1 734-229-1529 or by emailing

Schedule an appointment today for a private viewing of the collection:

  • MIDO Stand: B20, in Padiglione 4
  • 100% Optical Stand: E440

About Kasperek Optical

Kasperek Optical is a family-owned and operated wholesale optical distributor and manufacturer. Headquartered in Michigan, Kasperek Optical has been providing Designer as well as private label eyewear and accessories to the independent eye care professional since 1978. Kasperek Optical is dedicated to providing fast, friendly and personal service for all of your eyewear needs. 

About Laura Ashley

Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s sleepwear and accessories, children’s apparel, and home furnishings and accessories.

With an inspiring start-up story built upon entrepreneurial ambition, craft and creation, and a rich history of traditional values, quality and originality, the Laura Ashley brand has become synonymous with beauty and design. 

Read more about this brand on TEF Magazine or visit their website.

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