IOFT // RX Japan debuts optics & fashion at FaW TOKYO 2023

Masunaga Optical

FASHION WORLD TOKYO (FaW TOKYO), one of Japan’s premier fashion exhibitions hosted by RX Japan, concluded its three-day event from October 10 to 12 at the iconic Tokyo Big Sight with resounding success, reaffirming its position as a global hub for fashion and innovation with a global visitor count of 20,195.

FaW TOKYO brought forth a spectacular ‘first’ this year with the inclusion of the 36th International Optical Fair Tokyo (iOFT), Japan’s largest optical trade show dedicated to eyewear and optical innovation.

This move was met with great enthusiasm as buyers had the unique opportunity to efficiently view products while exhibitors were able to connect with industry professionals they might not usually encounter.

iOFT also hosted the 27th Japan Eyewear Awards, a prestigious ceremony recognizing outstanding achievements in eyewear design and technology. This event provided a platform for innovators and creators to be acknowledged for their contributions to advancing eyewear aesthetics and functionality.

In the Design Category, IWAKI OPTICAL claimed the grand prize, while other acclaimed companies EIGHT OPTIC, TANIGUCHI OPTICAL, DETAIL GRAM, and tonysame japan, got special citations. In the Technology Category, SANKO KOGAKU secured the top award, with other notable companies like IC-Berlin Japan, EYETEC, WicueDirect, and uchida plastic also receiving recognition.

The 2023 edition of FaW TOKYO featured a total of 1,088 exhibiting companies, with 358 of them hailing from Japan and 730 from 30 different countries, including the United States, Italy, India, Indonesia, Canada, and more. Meanwhile in iOFT, 181 companies participated, with 112 representing Japan and 69 coming from nine different countries, such as Australia, Spain, Germany, France, South Korea, and more.

“We were very excited to share our sustainable textiles made from pineapple leaf fibres with Japanese customers, and everyone felt very excited to see new sustainable materials. We met a lot of fashion brands, a lot of designers and trading companies based in Japan.”

Transforming agricultural waste into natural, environmentally-friendly materials, NEXTEVO

One significant highlight of this year’s event was the absence of travel restrictions, marking the first time in four years that exhibitors and visitors from around the world could participate without constraints. This created a truly international atmosphere, fostering global networking and collaboration.

“Since it was our first time at FaW TOKYO, we were worried and afraid that there might be difficulties, but when we actually came, we found that buyers are very friendly, looking through each brand carefully and trying to understand the concept of the design. There was also an opportunity for our brands to be connected to a variety of different retailers.”

Online B2B wholesale platform that connects global buyers and K-brands., KFashion82

Another exciting addition to the show was the Wellness Fashion Expo, which served as the primary marketplace for products specializing in health, beauty, athleisure, sports, and highly functional clothing. This showcased the evolving intersection of fashion and wellness in today’s world.

FaW TOKYO further enriched the visitor experience with an extensive conference program and international pavilions at the showground. These components provided attendees with valuable insights, education, and the opportunity to explore fashion trends from around the world.

Looking ahead, the 2024 Autumn show promises to be even more exciting with the launch of the Japan Fashion Export Show, which aims to foster innovation in textiles and strengthen international ties. Visitors from different corners of the world, including Bangladesh, Korea, and Greece, expressed their anticipation for this initiative.

The success of FaW TOKYO 2023, coupled with the events and exhibitions expertise of RX Japan, sets the stage for even greater accomplishments in the future, demonstrating that the world of fashion is alive and thriving in Tokyo. For more information and to register as a visitor or exhibitor for the April 2024 show, visit FaW TOKYO’s official website.

About FAW Tokyo

FaW TOKYO -FASHION WORLD TOKYO is the business platform for companies from all over the world to showcase the latest sustainable products/materials, apparel, bags, shoes, accessories, fabrics/materials/textile accessories, and fashion digital technologies.

The April show will gather AW collections and welcome 27,000* buyers from all over the world to source brands, the fabrics and materials, and order fashion sourcing/OEM/ODM services and more.

About IOFT

The iOFT, or International Optical Fair Tokyo, is a prestigious event held annually in October in Tokyo. It’s considered the premier event for discovering the latest and most fashionable designer glasses from around the world. At iOFT, international manufacturers have the opportunity to present the current trends, colors, and models in optics to a wide audience.

Under the guidance of RX Japan Ltd., the iOFT serves as the central hub for leading designers globally, including those from Japan. These designers gather to showcase an impressive range of products – from stylish eyewear accessories to exclusive luxury glasses.

It’s not just an exhibition but an experience that puts the pinnacle of eyewear fashion in the spotlight.

A distinctive feature of the iOFT is its extensive product range. Whether it’s classic glasses, trendy sunglasses, or essential eyewear accessories, the fair covers all aspects of optics. Additionally, iOFT is part of FaW Tokyo, emphasizing its significance and influence in the fashion industry.

The event takes place at the impressive Tokyo Big Sight, one of Asia’s leading and most advanced exhibition centers. This venue not only stands out for its unique architecture but also boasts state-of-the-art facilities, ensuring both exhibitors and visitors enjoy a top-tier experience.

In summary, the iOFT in Tokyo is a highlight in eyewear fashion, celebrating the future of optics in an inspiring international context. For industry insiders and fashion enthusiasts alike, it’s undoubtedly a must-attend event. The iOFT takes place annually, and therefore for the 37th time previsibly in October 2024 in Tokyo.

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