Deep learning tool helps online shoppers find the perfect eyewear
Hans Anders and PTTRNS.ai introduce online eyewear recommender with artificial intelligence
Hans Anders and PTTRNS.ai first introduce a new online application in the optics market that uses a self-learning algorithm to give personal online eyewear advice based on a facial characteristics analysis. The advanced AI tool STYLE PTTRNS, developed by Dutch startup PTTRNS.ai, will be launched in the Dutch market by Hans Anders on the 15th of July.
Online research, in-store purchase
To help the customer with the challenge of selecting the perfect pair of glasses, Hans Anders integrates the innovative application on their website as part of the total customer experience. Bram Bruijns, Director Digital & Innovation at Hans Anders, indicates that this is a logical step for Hans Anders in improving the User Experience:
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According to Bruijns, this is part of Hans Anders’ omnichannel strategy, which puts the customer journey first and offers customer value whenever the customer needs help and advice, both online and physically in the store.
Total-experience: from facial analysis to in-store advice
The online glasses advice is part of the total experience for the customer at Hans Anders. The recommendation process starts with a facial analysis: a scan of the face via a smartphone or computer camera. At this point, the application collects 17 facial features and 24 spectacle data points, including the jawline, skin undertone, and eyebrow shape.
Based on the extracted information and the style analysis of PTTRNS systems of more than 3,500 frames, a first selection of the ten best matching frames available from Hans Anders is presented.
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Combination of human and algorithm
The application combines the best of 2 worlds.
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Conversion increase, fewer returns and increase in customer loyalty
Jelle Stienstra, digital strategy director at PTTRNS.ai, is enthusiastic about the collaboration. According to him, applying Hyper-Personalization will take online marketing to the next level at Hans Anders:
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PTTRNS.ai will present the STYLE PTTRNS at the next Silmo show in Paris.
About PTTRNS:
PTTRNS.ai, founded in 2018, has a team of about 30 specialists in artificial intelligence, e-commerce and fashion. The company focuses on accelerating digital personalization and has worked with renowned brands such as Philips, HP, Audi, and Nike. The eyewear team consists of stylists, product developers and deep learning- and data specialists.
About Hans Anders:
Hans Anders, since 1982, is a successful value-for-money retailer of eyewear, lenses and hearing aids, with high quality for a sharp price. Hans Anders is a part of the Hans Anders Retail Group, market leader in the Netherlands and has over 400 stores in the Netherlands and Belgium. In Sweden, Hans Anders Retail Group operates as Direkt Optik with 40 stores. The chain eyes + more with 260 stores in Germany, the Netherlands, Belgium and Austria is also part of the Hans Ander Retail Group.
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