To celebrate Earth Day, Mexican Eyewear brand Ben & Frank has launched a new line of optical frames using Eastman Acetate Renew. Acetate Renew is a fully sustainable material made from biobased and certified recycled content that diverts hard-to-recycle plastic waste from landfills and reduces harmful greenhouse gases by up to 50%. Indistinguishable from traditional acetate, this innovative material offers a sustainable solution without compromising on quality.
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The frames will initially come in three models and will feature an acetate body and internal metal for support and hinges. They will be available in circular and rectangular shapes and in colours coffee, green, black with gray, and pink. The frames with Acetate Renew will be priced the same as the company’s traditional acetate frames to make them accessible to all customers.
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Ben & Frank expects that 20% of its frame line will be converted to Acetate Renew by the end of 2023 and will continue increasing the offering in upcoming years.
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About Ben & Frank
Born in 2015, Ben & Frank is a Mexican Eyewear brand that offers a different shopping experience from traditional optic shops. Thanks to an innovative business model, great designs, and fair prices, it has become one of Mexico’s favorite brands. The company currently has more than 90 stores throughout Mexico and five stores in Chile.
Read more about this brand on TEF Magazine or visit their website.
About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit eastman.com.
Read more about this manufacturer on TEF Magazine or visit their website.
