SURREAL HEAT: New sunglasses by NEUBAU EYEWEAR for a sustainable summer
With the collection title “SURREAL HEAT”, Austrian eyewear brand NEUBAU Eyewear welcomes the summer of 2023 with new sunglasses designs. Known for its sustainable brand philosophy, the new campaign of the premium label takes place in a contradictory scene of cool arctic landscapes and sprawling deserts, where winter and summer symbolically fuse. Luminous colors like cool rosé, icy gray, or reflective blue define the color palette of the collection made from sustainable materials.
In this futuristic work of art, two statement shapes stand out from the monochrome world of the campaign. Striking design and ultimate lightness are the main characteristics of the model FREDDY which is made of plant-based acetate.
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Designed for strong expression, the model QUINN convinces through feminine elements of a cat-eye frame, whose shape is perfected through geometric precision.
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Further highlight models of the collection such as ALENA, JOSI, and RUPERT combine cool colors with soft shapes creating a unique balance in the collection.
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According to the brand’s vision, the summer collection “SURREAL HEAT” focuses on resource-saving and particularly high-quality materials. Under the credo “Join the sustainable Avantgarde”, the use of plant-based acetate and other natural polymers maintains the brand’s deep connection to nature having minimal impact on the environment. In addition, all NEUBAU EYEWEAR models are handcrafted in the carbon-neutral* production facility in the heart of Austria.
The FREDDY, QUINN, ALENA, JOSI, and RUPERT models made of plant-based acetate will be available by June 2023 at a price of 350 euros.
The models EMMA, CHARLIE, and FINN made of plant-based naturalPX are available at a price of 230 euros.
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About NEUBAU EYEWEAR
With “Sustainable Avantgarde” as its credo, Austrian brand NEUBAU EYEWEAR is synonymous with excellent design in the premium eyewear segment, based on the foundations of a sustainable brand philosophy. Since it was established in 2016, the committed label has been combining aesthetically designed sunglasses and spectacles with the highest quality standards and dynamic technological innovation.
The brand’s idealism is reflected in its utmost respect for people and the planet, along with its use of bio-based materials and resource-efficient “Handmade in Austria” production. After introducing its 100% bio-based material innovation natural3D, independent company NEUBAU EYEWEAR will continue to focus on the further development of progressive ideas to set new benchmarks in style and sustainability.
Read more about this brand on TEF Magazine or visit their website.
