Prodesign // New Icon IRIS

IRIS – Prodesign iconic concept reissued for the 50th anniversary of the brand

Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames. ICONS III

As the brand is approaching its 50th anniversary, they wish to celebrate by paying homage to some of their most iconic eyewear models in a new capsule collection. The Danish Design Team has taken on the challenge of redesigning these ICONS from the past. Sometimes simply adding new, innovative materials and technics while other times reinterpreting an original concept or adding new shapes and colors.

[bne_testimonials layout=”slider” category=”iris”]

IRIS was first launched almost 20 years ago, and it took the world by storm. This super feminine concept with laser cut ornamentation is a piece of eyewear jewelry, exclusive and decorative in its level of detail. Not only did the customers love it, in 2006 IRIS 5104 was nominated for a SILMO d’OR.

Today IRIS is still a favourite among many, so their team is happy to present an updated 2023 version of this iconic concept. It comes in 3 feminine shapes; one based on the original 5104 shape, a deeper square, and a big cat eye. All shapes have been designed to complement the original flower temple details to perfection.

[URIS id=42132]

Upgraded material

The original was made of stainless steel, but with this launch, it is upgraded to titanium. This leaves a more exclusive take on the quality-conscious, modern female.

Refined color palette

Titanium enables a wider range of deep vibrant IP (Ionic plating) – and gold-plated colors. This combined with the handpicked demi acetate end tips, adds a super feminine color range to this concept. Some colors are similar to the original, while others have an updated and modern twist.

True to the original

IRIS was unique and still is, as such we have only added a few enhancements. The curved front has been refined to make it more comfortable to wear, and a newly defined angle in the temple allows better adjustability. The ornamented details are the same, but now the new vibrant acetate end tips add a more exclusive finish.

About Prodesign:

Prodesign is known for its comfortable yet stylish eyewear. They stay true to their Danish design heritage with their focus on functionality, clean lines, and great craftsmanship. Every item in their new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong as a bold and independent new design.

Yet, the brand stays true to who they are through the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colours and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colours and shapes across their range of masculine, feminine, and unisex frames.

Read more about this beautiful Danish brand on TEF Magazine or visit their website.


Sign up for our newsletter and stay up to date on amazing independent eyewear

Leave a comment

Pin It on Pinterest