Vision Expo East 2023 // Must-See brands

Must-See brands!

At Vision Expo East 2023

This weekend, Vision Expo 2023 will open its doors, showing us the latest in eyewear design. 

As always, we have created a little list of the Must-See brands, which are really worth a visit! Brands in a wide variety of categories, to match anyone’s desires:

Gazal Eyewear is launching 3 exciting new projects at the 2023 VEE Trade Show. There are 2 collaborations and a new collection, first of the two collabs is the CeeLo Green Collaboration frame. This collective eyewear piece was designed based on CeeLo’s likes, interests, and measurements.

The 2nd collaboration is the SECO 100 Year anniversary frames, this collection is dedicated to the 100 Year Anniversary of SECO in Atlanta and a portion of the proceeds are going to ALS in the name of Melodie Anis.

The biggest launch of Gazal Eyewear is her new “SCREWED” Collection which showcases engineering and innovation in eyewear design. Each frame will showcase a “Screw” as an embellishment on the frames.

You can find Gazal and Andy at

Booth S-1257 in “The Springs”

ILLA is what happens when you give eyewear artisans with decades of experience the freedom to bring their unique vision to fruition. This beautiful eyewear collection of 88 SKUs encompasses a combination of traditional Italian craftsmanship, modern technology, and forward-thinking fashion. This is eyewear for the effortlessly eye-catching statement makers who are exquisite in their craft and extraordinary in their approach. Wearable and attainable, yet bold and artistic; ILLA is fashion for people who truly love eyewear.

At Vision Expo East, ILLA will be on display alongside ClearVision’s Optical entire portfolio, including Dilli Dalli, the industry’s largest pediatric collection, and TPI full-color 3D eyewear printing with rapid design-to-print capabilities.

You can find ILLA at

Booth P-520 in “The Park”

At the New York show, MAD IN ITALY will be showcasing their totally revolutionized brand!

26 new styles, a new logo and stylish slick look of the advertising campaigns, all while staying true to the MAD DNA that has characterized the brand over the last decade! High-quality eyewear with the perfect fit in spectacular colors that bring joy!

The latest collections contains bold but sophisticated glossy acetates in beautiful colors and shapes that make it hard to pick your favourite. Colorful metal on its own, or in combination with high-end acetate to offer the full package to those looking for something special, without being extravagant and without compromising comfort.
Italian creativity at its best!

Check out the madness at

Booth U-1535 in “The Union”

During Vision Expo, NATHALIE BLANC’s colorful capsule collection “Colorstalgia” will be unveiled, as well as collaborations with influencers such as Thylane Blondeau, a true icon among the young generation or with Nicolas Ouchenir, a genius calligrapher who hand-engraves each frame. As part of the show, attendees will also be able to meet Nathalie Blanc and learn more about French luxury handcrafted eyewear, an interactive session in which Nathalie will show them how spectacles are made, beginning with the first drawing in Paris and ending with the final product in Jura, France.

The Nathalie Blanc collection is now distributed in the United States by Ultimate Vision, the luxury division of L’Amy America.

View the Nathalie Blanc collection at Vision Expo East

Stand P1959

Dilli Dalli eyewear is inspired by parents and designed alongside pediatric optometrists to meet the specific needs of families with kids in glasses. It is the largest and most complete pediatric collection with over 75 SKUs available. As Dilli Dalli continues to grow its presence in the international market, it fills a growing need for pediatric solutions that are safe, durable, and comfortable.

At Vision Expo East, Dilli Dalli will be on display alongside ClearVision’s Optical entire portfolio, including ILLA, an artisan vision of bold shapes and vibrant colors, and TPI full-color 3D eyewear printing with rapid design-to-print capabilities.

You can find Dilli Dalli at

Booth P-520 in “The Park”

Presenting their Spring 2023 releases at Vision Expo East, NW77th is thrilled to showcase some of their most expressive and colorful styles to date. Offering a peak at the Spring collection, five new eyewear models with four colors each have been launched with more to come at the show.

Discover their entire Spring 2023 release and the stories behind the collection, or book an appointment for VEE here.

Say hi to the Erker boys from me at

Booth U-1521 in “The Union”

The OGI collection’s frames embody a mixture of delight, humor, and style—all taken to the next level. They pair unique colors with vivid and kinetic tortoise patterns to create materials like you’ve never seen before. We are inspired by the artistry and innovation of the new collection that shows a fresh take on mixes of red, green, blue, and orange this season. OGI Eyewear is creating quite the buzz in the industry, and it’s time you take a good look at their creations.

Seeing is believing, so mosey over to OGI’s booth, and fall in love with how good you look in OGI frames. You can also get a peek at our other lines. And don’t worry, even if you can’t be there in person, OGI will bring the exhibition to your pocket. The Optical Foundry has released a new, best-in-industry, Virtual Try-On App that allows opticians and consumers to access the full OGI collection from their smartphones or iPad.

Be sure to check out their latest styles at

Booth U-1435 in “The Union”

Our Dutch friend Roger will be showing his affordable Dutch Design label ROGER, which he specially designed for those who are tired of boring eyewear. If you have clients that want to express their personality and see the world from a different perspective, then Roger is the line for you.

Roger also designs Rain City, a collection specifically designed for the US market, developed for those who can find ROGER too big a step and prepare for a funky design with softer lines and colors and a perfect fit.

Come and shake hands with Roger at

Booth U-1920 in “The Union”

This season, Sospiri is debuting one of its boldest sunwear designs yet at Vision Expo East. The new model, Gaia, boldly wraps an oversized look of glamor into heart-stopping elegance. The edgy silhouette comes in a spectrum of 8 different color options, from sophisticated to daring, including one to represent Pantone’s color of the year – magenta. Serious yet soft, Gaia is defined by thick acetate and angled corners juxtaposed with vibrant pops of glimmering crystals made by Swarovski.

Produced by Ottica Veneta, Eyewear from the Mountains of Italy, a small and wholly independent US company, the story behind the creation of each frame and inspiration from Venice remains alluring to many. In a world of mass production, Sospiri stands out as a true limited edition production.

See the collection for yourself at

Booth A-315 in “The Atelier”

About Vision Expo East

Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle.

In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care.

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Must-See in NYC

Must-See in NYC

With shows being canceled or postponed for so many seasons, we are excited to see the latest collections at both Vision Expo East as well as the Loft Eyewear Show this year. Therefore, we have created a little list of the Must-See brands, which are really worth a...

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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