Lunor // For the Love of Craftsmanship

The new Lunor M6 line from the LUMAG manufacture

For three years now, the Black-Forest spectacles brand Lunor has been producing frames in its own manufacture – with full dedication and highly precise, traditional craftsmanship. The popular Classic and M5 collections that originated from the Lunor Manufaktur Gesellschaft, LUMAG for short, are followed by another novelty now: The timeless stainless-steel line M6 shows its completely regional origin clearly with the seal “Made in Germany” promising a very special wearing sensation by its finest spectacles craftsmanship. In a classic look, a high-quality metal frame joins ergonomic nose pads made of titanium and smooth temples made of acetate – for a well-designed and comfortable combination that survives short-lived trends.

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Made for eternity

Lunor started in 1991 with the vision to return to real craftsmanship as a pioneer in the spectacles industry and to create unique spectacles. The spectacles manufacturer immediately established itself as one of the most successful brands. The successful family company meanwhile is looking back on more than its 30th anniversary – and has created a high-quality production location relying on regionality and sustainability, also with its own manufacture.

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The success of the Classic and M5 shows that a regional and fair production is no utopian dream. Therefore, it was only consistent for Michael Fux, CEO of Lunor AG, that also more models should be produced at LUMAG:

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About Lunor

Lunor AG is appreciated by spectacles aficionados as a manufacturer of quality. In this, understatement not only characterizes the design of the brand but is also the unspoken mission statement of the company. As a highly specialized glasses manufacturer with an extensive range, Lunor has been producing German-made vintage glasses for over 25 years, gaining international appreciation in the process.

Stars such as Daniel Craig, Johnny Depp, Meg Ryan and Uma Thurman have all been seen in their Lunor glasses. Apple founder Steve Jobs was also a big fan of the German premium brand. The rimless glasses that he wore without fail for 14 years originated with Lunor, advancing from a niche model to achieve cult status.

The collection also includes antique-looking metal rims, titanium frames, sunglasses and a broad range of acetate frames in retro design. The creation of each frame requires up to 200 individual steps. This attention to detail is appreciated worldwide. Markets with the strongest sales include the US, South Korea, France and Japan.

Read more about this brand on TEF Magazine or visit their website.


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