WOOW // Take off with Woow Airlines!

Last season, our friends at WOOW took off to the highest spheres of style. This time their new collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!

In celebration of WOOW’s ten years, this birthday collection is stronger than ever, honouring the boldness and quirkiness of the French brand, and inviting you to cherish the happy holiday spirit… wherever you are!

Bubbly curves with PARTY TIME
an airy cut with DAY OFF, generous, distinctive shapes with HOLIDAYS… A zingy shot of vitamins boosts each of these warm and inspired designs.


Like a postcard, the collection’s materials and colour palette are an ode to technicolour sunsets. From orange to lilac, not forgetting new exotic materials, we invite you to take a trip… What are the chances you’ll need an extra suitcase to carry all those glasses on your holiday? Breathe in. Let go. Dare to party, be bold and embrace luxury. Welcome to WOOW’s second ten-year creation!

“A tribute to out-of-the-ordinary moments.”

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Breathe deep and break your routine in style with DAY OFF! These openwork spectacles reveal a cut that is as precious as a day off in the middle of the week. Soft yet strong colours meet sophistication head-on, accentuated by a lustrous subtlety. Glasses as a reminder or a promise of the sweet days to come.

“A tribute to out-of-the-ordinary moments.”


The sun is at the zenith, the sky is decked out in a thousand piquant cheerful colours… There’s no doubt that HOLIDAYS make us dream! The round, full and generous shapes of these radiant spectacles reveal all their subtleties thanks to the delicately suspended acetate eye in a metal bar. Glasses as radiant as you are!

“Hit the road in style!


Hit the road and explore the world with ROAD TRIP! Acetate seems to travel through the glass of these masculine arty spectacles – as if to invite you on a journey. Strong contrasting glasses where colours and a desire for other places meet!

About WOOW Eyewear

WOOW has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, chic and off-beat with a trendy London feel, the WOOW style will speak to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning. WOOW is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, ProDesign, Inface, Kilsgaard and Nifties.

Together they offer a broad selection of strong international brands, clearly positioned in the market, under one management team.

Read more about this brand on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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