OPTI 2023 // What not to miss!!

Must-See brands!

At OPTI Munchen 2023

With just several days left until the next OPTI in Munich, we can barely wait to see what amazing eyewear will be on display at this innovative show!

As always, we have created a little list of the Must-See brands, which are really worth a visit! Brands in a wide variety of categories, to match anyone’s desires:

The iconic and essential fashion of the 60s inspires the creations of Caroline Abram, daring frames with butterfly curves, panthos, and oversize cat’s eyes. On her booth at Opti, you’ll find new sunglasses from her three new capsule collections, Karma and Diva de Blush, but also the new Jalouse collection, which features two-tone metallic models.

Her Blush collection really caught our eye, with new affordable, highly individual, and colourful frames that embellish like blush on the cheeks, and a chill breath of fresh air.

Be sure to say “hi” to Caro from me at Hall C1, Stand 585

25 times spring, summer, autumn and winter – MARKUS T has been producing unique spectacle frames for 100 seasons now. Simple. Beautiful. Intelligent. And 100 % handmade in Germany.

SPECIAL EDITION 100 SEASONS MARKUS T
Every hour at opti 2023 you will have the chance to get your hands on one of one hundred unsaleable 100 SEASONS special frames. Do you want to take part? Then just visit the MARKUS T stand C1.371, and find out more. A little tip: You need your mobile phone and an Instagram account.

At opti, MARKUS T will not only present the special edition, but also other exciting new models.

MARKUS T says THANK YOU and is looking forward to toasting with you at Hall C1, Stand 371

The “MASUNAGA since 1905” collection, pays tribute to the classic and timeless designs of Masunaga’s own historical frames. The Japanese eyewear brand Masunaga Optical, which was established in 1905, has been developing its integrated production system to improve the detail and quality of its frames for over 100 years.

New distributor in Germany
As of January 1st 2023, STYLE22 has taken over the distribution of MASUNAGA and MASUNAGA│K三 in Germany from its partner LUKS EYEWEAR. 

STYLE22 is dedicated to the distribution of exclusive luxury brands including MASUNAGA1905 & MASUNAGA│K三 in different countries in Europe, as well as LINDA FARROW in France

Discover the latest collection at the Masunaga booth in Hall C1, Stand 567

At this Opti, the German eyewear experts at Coblens Eyewear are celebrating their 10th-year edition of ZFH titanium frames, which was first launched at the 2013 edition of the Munich show. All their six new frame designs are a remake of models that they introduced at their first show.

At Opti, they will also showcase eight new shapes from their newest acetate collection “Destination”, which features four optical and four sunglasses. Some of them are a homage to the 70th, but you will also find more modern shapes with fantastic round cross sections or convex facets. A real Must-See this show!

Ralf and his posse are waiting for you at Hall C1, Stand 267

At Opti, the designers at FACE A FACE continue their exploration around the Italian Memphis art movement – with a kinetic prism!

The nod to the Memphis movement is propagated and expressed by a colour-blocking palette: ultra-graphic materials contrasting with solid colours – bringing to life playful clashes, conceived as a visual interplay and dialogue. Great technical acumen is also revealed in the bonding and machining, designed to bring poetry to life.

So stop by their Opti booth and dare to be irrational, to think the unthinkable and to do the unprecedented. Be where no one is waiting for you. Cultivate magic with FACE À FACE.

Drop by this beautiful French brand at Hall C2, Stand 661

Our good friends at  J.R. REY are continuing their story of their future-inspired campaign NEON ELEMENTS, embracing new stylistic ambitions and optimistic energy for the OPTI 2023 edition. Alongside the best-selling concepts, coming back with new amazing shapes and splashes of colors, the brand launches their newest line of oversized frames in thick acetate: a bold statement aimed at enchanting again customers. Cheerful colors, architecture-inspired designs, and eye-catching contrasts set the tone: new innovative aesthetic, always highly technically advanced.

Check out their amazing designs at Hall C2, Stand 671

In Munich, “the first stop of this tradeshow season”, our friends at makellos will present a collection inspired by Tokyo, often referred to as the “last stop before the moon”, and the city of contrasts and apparent contradictions.

Glittering, hectic and sensory overloaded on the one hand, the Japanese metropolis shows its spiritual and traditional side with numerous oases of peace on the other hand. In Tokyo’s Harajuku district, the epicenter of global fashion trends, cosmic flair meets minimalist Japanese aesthetics. Nowhere else in the world is the crossing of fashion boundaries celebrated as much as in this trendy district.

The new makellos. sunglasses collection “TOKYO_VIBES” was inspired by this place of fantasy, and will be available from spring/summer 2023.

The collection will be presented for the first time at  Aoyama´s stand 110 in hall C3

Article One is ready to start 2023 in spectacular fashion! The Opti Munich attendees will be the first to see Article One’s Spring ’23 collection, which will feature bold shapes in many custom acetates and laminations. While this collection is bold in shape and color, Article One continues to stay true to its ethos of designing timeless heirloom eyewear.

Article One exists to create heirloom eyewear that becomes part of your story. Article One frames are handmade in Italy. The family-owned factories we work with are experts at what they do. We believe in giving credit where credit is due by shining a light on the hands that craft each frame. The care put into Article One eyewear results in quality you can feel.

Come and see their new collection at Hall C1, Stand 347

Make sure to check out Ad Lib, with their contemporary, minimalistic eyewear with sophisticated colour nuances for the young and young at heart. Inspired by sport, European fashion and urban cultural influences, these French-designed eyeglasses promise optimal light-wearing comfort and individual style.

Twelve new frames enhance the Ad Lib collection. The focus this season is on versatile structures, colour contrasts, new shades and cool frame forms.

Men’s looks are a stylish urban-sport fusion with dynamic or thin temples and exciting colour contrasts.

Women will love a palette of feminine and edgier forms, colour accents and new tones including on-trend sage green and beautiful blue grey. For an extra portion of colour to brighten your day, every day.

Meet them at the booth of Charmant Europe in Hall C2, Stand 411

Our good friends at Laibach & York would love to show you two amazing new styles this Opti, which are both part of their Capital collection, featuring frame designs inspired by capital cities around the world.

Canberra pays homage to the capital city of Australia and is a bold rectangular cat-eye showcasing the daring Australian spirit in a lightweight colorfoul frame that is sure to be a favourite for optical shops on all continents.

Sofia is the capital of Bulgaria and well known for its mineral springs. This frame characterises those springs with three glittering colours in a bold feminine frame that epitomizes both elegance and modernity.

Come and say hi to Blaz and his crew at Hall C2, Stand 238

About OPTI

Every year, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.

At the same time, opti offers a platform for product premieres for both international market leaders and start-ups alike.

Click here for more TEF news on Opti Munich, or visit their website.

More news on OPTI

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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