JF Rey // Neon Elements

Neon Elements: J.F. Rey’s New Odyssey

Creative innovation, a genetic marker of J.F. REY’s DNA, is at the very core of the company’s frames, which combine optical tradition, avant-garde design, and technological mastery.

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The new collection FW 2022/2023 stays on track by refreshing the sharp look of J.F. REY’s designers. The architectural constructions draw singular lines of force, supported by materials, colours, and manufacturing techniques that are firmly rooted in a present which is directly connected to the future.

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For the release of this collection, J.F. REY tells the story of a new odyssey in which humans and technologies merge in a vibrant and stylish universe. An eloquent communication campaign that reflects the company’s desire to make a break, while respecting the company’s DNA, and projects the brand into a futuristic world with stunning images that are illuminated by a play of lights and shadows. A stylistic exercise, featuring neon lights, that takes us into a dimension inspired by the Metaverse where reality and virtuality are blended. A very timely digital experience that offers exciting perspectives.

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Discover more at their SILMO booth: 5A K107

About Maison Jean-Francois Rey

Known for his quirky collections and differentiating style, Jean-François Rey is one of the first French designers to have revolutionized the codes of eyewear. At the crossroads of art, architecture, and high technology, he composes shapes, materials and colours to build unique frames that express each person’s personality.

The company is operating from Marseille and has two subsidiaries in the US and Netherlands, a direct distribution in Europe and Japan, and a network of local distributors all around the world. The main collections are: JF REY – eyewear design, Petite, Kids & Teens, BOZ and VOLTE FACE.

Read more about this amazing brand on TEF Magazine or visit their website.


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