Düsseldorf Eyewear // New Rimless Titanium Collection

This September Düsseldorf Eyewear is going to launch a new rimless titanium collection with the name “LOOP INVISIBLE”. The collection includes 18 new rimless models in recent colors of the season with modern lens shapes and the design protected “WIRE LOOP” temples for maximum of lightness and wearing comfort.

The collection is going to be their first MADE IN GERMANY collection. From the creation and product development to the production in a renowned manufactory, every single step is realized exclusively in Germany. With this next step over to production in the own country with optimized processes, more flexible production and faster delivery distances there will be fewer emissions and a smaller CO2 footprint of the products which helps to protect the environment.

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The new collection “LOOP INVISIBLE” will be presented to clients and fans in September 2022 at the renowned international trade fair events of the industry and can be ordered from then on. For those who would like to see and feel the new collection live and in hands, this can be realized by a visit at the Interlook in Dortmund, the DaTE in Florence or at the SILMO in Paris. You have the option to make an appointment in advance for an on-sight meeting and a presentation of the new collection with the local sales representatives or directly by contacting the Düsseldorf Eyewear headquarters.

All their products are designed and developed with love and passion by the team in Düsseldorf at the company’s headquarters and are produced with high-quality materials like titanium, stainless steel, or acetate in the best facilities only. The titanium models are produced directly in Japan and the acetate for the “Windsor Rim“ models comes from Italy, which is worldwide known for its high-quality acetate facilities.

The German independent eyewear label has grown its fanbase since its founding in 2016 and convinces with modern frames and unique designs. Skillfully and well-dosed or new interpreted vintage influences, as well as attractive material mixes, make the typical Düsseldorf Eyewear look. Distinctive shapes and progressive designs in combination with innovative tech from the collections of the company from Düsseldorf. The reference to its hometown and fashion metropole Düsseldorf can be found in the fashionable frames and their product names which all are named after a special street, place, or building in this German city.

About the Düsseldorf Eyewear

The trend label from Düsseldorf, founded in 2016, has developed into one of the hottest start-ups in the eyewear scene. Düsseldorf stands for a young and modern city and is full of happiness and style. Exactly these attributes are reflected playful in the frames of the trendy label

Life in Düsseldorf is full of diversity. Inspired by the daily life, by the people here, and the state capital itself, these values ​​are processed in the glasses of the trend label and make them not only an accessory. More than that, glasses are a way of life and an expression of the character. According to the trend, the focus of the label lies in high-quality materials such as titanium or stainless steel. Whether in the trendy oversize retro look or rather simple and elegant. The label combines frames with retro flair together with a modern industrial look and creates a unique style with a recognition factor.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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