The Optical Arena will open again in Milan on February 4-6, 2023

The 50th edition of MIDO came to an end yesterday amid enthusiasm and optimism. The appointment for all industry professionals is for next year, February 4-6, 2023, once again at Fiera Milano Rho.

Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone “Infinite Visioni”, to the performance by Dargen D’Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards.

Giovanni VitaloniPresident of MIDO
We had high-quality visitors from all over the world, driven by a desire to do business and meet supply chain participants. Having celebrated the first 50 years, starting today we are all writing a new chapter together.

This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas.

Giovanni VitaloniPresident of MIDO
The bottom line for this edition is undoubtedly positive because the 22.000 visitors to MIDO 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing. We confirmed our ability to be benchmark for the sector, strengthening MIDO's role in the creation of business and ideas.

We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicenter of this strategic moment for eyewear globally, and also for the economy of our country. Today we are all writing a new chapter together. And together we look forward to the future with optimism and confidence,

The over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.

Equally significant was the presence of online participants connected to the B2B platform, designed to engage in the show those who – from all over the world – were unable to attend the live event, and those connected to MIDO’s social profiles, who enlivened the event’s official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The wonder of MIDO was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.

Read more about this show on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.