Volte Face launches 12 new inspirational styles of acetates frames

VOLTE FACE is a brand of optical frames that brings together the world of women’s fashion and the creative spirit of the Maison. It carries the idea of modern and elegant femininity, delivering ultra-sensual pieces that evolve with each collection without ever leaving out the know-how in acetate that made its reputation.

New inspirational styles into acetates, colour schemes and shapes featuring a younger and modern appeal. Available in 12 shapes and no less than 48 colours, the new collection aims to be more up-to-date, fresher, more fashionable, delivering elaborated looks yet still easy to wear in order to appeal to a younger clientele.

The models are worn oversize, in thin acetate or thickened on the sides for a more glamorous effect. They explore the richness of translucent and coloured acetate materials and the finesse of the outlines. The style is sober and refined. It plays with superimposed shapes and displays fluid and strong lines. Colours are fresh, to brighten up, and are perfectly paired with retro references and contemporary influences into a very flattering harmony. All models are handmade, in the best Italian manufacturers.

About Volte Face

Between modernity and classicism, the VOLTE FACE collection reveals the attention to detail through the chiselled materials, metal and acetate decorations, shiny effects, transparencies, and powdered colours inspired by the craftsmanship of jewellery, decorative arts, haute couture, and contemporary art.

About Maison Jean-Francois Rey

Known for his quirky collections and differentiating style, Jean-François Rey is one of the first French designers to have revolutionized the codes of eyewear. At the crossroads of art, architecture, and high technology, he composes shapes, materials and colours to build unique frames that express each person’s personality.

The company is operating from Marseille and has two subsidiaries in the US and Netherlands, a direct distribution in Europe and Japan, and a network of local distributors all around the world. The main collections are: JF REY – eyewear design, Petite, Kids & Teens, BOZ and VOLTE FACE.

Read more about this amazing brand on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.