Rimmel Eyewear // Meet The New One To The Block

Rimmel Eyewear splashed into the eyewear industry about a year ago. They first captured my eye on Instagram with close up images of their exquisitely detailed and colorful frames. Now a year later Rimmel has gained some serious traction and has over 13k followers.

Vision Expo East 2022 in New York was officially their debut and they’ve got other show plans in the works. The collection has been picked up by sunglass and eyewear shops within the US, South America, Puerto Rico, Caribbean Islands, and several countries in Europe and Asia.

The metal frames balance intricate patterns with contrasting colors and are available in a good assortment of sizes. Many of the ophthalmic frames can double as sunglasses and are marketed as such.

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“There’s no greater satisfaction than watching the consumer wearing and loving your glasses”

The Mazzucchelli acetate colors are selected by their Italian designer which are either brilliantly color contrasted or complimented, layered, inset or have a lacy or threaded pattern.

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All sunglasses are equipped with nylon polarized lenses. While many ophthalmic frames double as suns, they also have exclusive sun frames that are equally stunning.

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They didn’t forget about the temples either! Look inside the translucent acetate and you will see the varying textures and patterns on the metal core of the temple. Not only is it a stunning extra detail but it adds to the stability of the temple, allowing it to keep its form.

I will also add that Rimmel has fantastic packaging. Each frame comes with a stylish cleaning cloth, stunning pink with lace patterned case, all enclosed in a high quality logo’d box. I’ve also included their logo plaque in the photo, well, because POP matters in an optical shop!

Our optical frames and sunglasses are handcrafted with the finest materials in the optical field pursuing not solely quality but also a work of art on each frame.

Read more about this brand on TEF Magazine or visit their website.


Shooting: TEFdoesMAASTRICHT
Eyewear:  RML-OP01 by Rimmel Eyewear
Model: Imke Jacobs


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