TEFtalkMIDO // WOOW Eyewear

At Mido, we had a #TEFtalk with the talented Marianne Dezes, co-founder and designer of WOOW Eyewear about her new “New York” and “Freedom” collection, which I cleverly named “Freedom Frames”. (Check is in the mail). Amazing eyewear design with a subtle and inspiring twist!

About WOOW Eyewear:

Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection. Just like their new campaign, this booming brand offers a real positivity filter – the WOOW filter – to bring colour to your everyday life in style!

WOOW is the banner for those who are not afraid to stand out and push their limits: STAND OUT, BREAK FREE, NO GENDER… concepts with strongly evocative names that will surprise people!
A quest for freedom and the spirit of offbeat chic permeates the entire collection: pronounced shapes combined with end pieces that seem to pop out of the frame for a wider view; unexpected cut-outs invite you to broaden your field of vision… and your possibilities!

A new palette of colours and materials as a cultivation of the never-seen-before, like the ultra-blue colour or the explosive architectural marbled shell pattern, or an arty camouflage that makes gouache spring to mind.
Flirt with the limits, turn the classics upside down : surprise yourself, reinvent yourself, be WOOW.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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