Herzblut // Oversized minimalism

Beedie is wearing a cool pilot-style with typical Herzblut embossed eye rim, made of stainless steel. This oversized aviator shape is totally on-trend, with its thin sleek lines and double bridge. We love how its matt and shiny effects give a special touch to this oversized yet minimalist design.

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This style is called Weltenbummler, and it’s available in two contrasting colour combinations, whilst the one that Beedie is wearing is all gold but is given contrast by using mat and shiny surfaces:

WELTENBUMMLER-02_F
WELTENBUMMLER-02_S
WELTENBUMMLER-01_F
WELTENBUMMLER-01_S
WELTENBUMMLER-03_S
WELTENBUMMLER-03_F

Their designs with double eye rims are not only classics but also super on-trend for frames with passion.

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About Herzblut Eyewear:

Herzblut is run by Claudia Hollergschwandter and Jürgen Beier, who both have a ton of experience within the optical arena. Claudio an optician and product manager and Jürgen as an entrepreneur and optical logistic expert. Their collection lives from designs that break conventions and are wearable at the same time. Always and at every opportunity.

Each of their frame designs stands for clarity, self-confidence and a sense of style – which is also reflected in the naming of our glasses. The endless variety of their German mother tongue helps them to break out of the international monotony: Each version thus receives its own individual and appropriate name. After all, HERZBLUT eyewear lives from the combination of permanence and change.

Read more about this show on TEF Magazine or visit their website.


Shooting: TEFdoesLONDON
Eyewear:
Weltenbummler by Herzblut Eyewear
Model:
Ebiye Beedie of Beedie On Eyewear


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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