100% Optical // The show starts

100% Optical, the UK’s largest optical event, opens its doors tomorrow at 9am for the first time in 2 years, at London’s ExCeL.

If you’ve not registered yet, do it now, change your plans, tell your team, tell your manager… this is one event you can’t afford to miss!

Over 3 days you will see more than 10,000 frames, 500 brands, 200+ exhibitors, 9,000 visitors, 130+ CPD points, awards, parties, happy hours and networking.

The hottest feature is back! Come along to the catwalk and discover the new colours, new designs and new trends of 2022. Be up-to-date with the latest fashion!

Discuss how technology can grow your business, learn why eyecare is so important for children with disabilities, plus much more. Brought to you in partnership with Opchat.

The exciting Royal College of Art Competition is about having a sustainable future. Students create designs using acetate materials to break new ground in eyewear.

Find the perfect pair of glasses made just for you. Explore new collections dropping exclusively at 100% Optical with 500 brands to choose from.

Did somebody say happy hour? Socialise with drinks, snacks and incredible live music at the central bar party. The fun awaits!

Meet & greet with The Eye Doctor, better known as the incredible Dr Hilary Jones. Enjoy drinks, collect samples and network!

More news on 100% Optical London

100% Optical // A Welcome Return

After an enforced break of over two years, 100% Optical made a welcome return to the ExCeL London, with a record-breaking 9,680 attendees flocking to the UK’s biggest optical event. The first chance for colleagues and customers to reconnect after the pandemic, the...

TEFtalkLONDON // Tens Eyewear

At 100% Optical, the eyewear show in London, we had a talk with Louise from Tens Eyewear. An upcoming brand by three photographers who were on a trip in the Scottish highlands, and saw how dull the world looked through their eyes and how amazing it looked through the...

100% Optical // Love Eyewear Awards shortlist

After a record-breaking number of submissions, the shortlist for the 100% Optical Love Eyewear Awards 2022 is now live – with Caron Eyewear, Albert I’m Stein, Feb31st and Taank Optometrists amongst the roll call of nominees across the 11 categories. The...

100% Optical // Putting Independent Designers in the Frame

Independent eyewear brands will be a key focus at 100% Optical, with a myriad of exclusives and exciting launches when the show returns to London’s ExCeL from April 23rd-25th. COTI Vision, David Green Eyewear, Kirk & Kirk, Gotti Switzerland and Lid Vision...

TEF Vintage Expo // Blast from the Past

A blast from the past, when it comes to the amazing eyewear on display as well as the antiquity of this event, which was created by TEF four years ago at 100% Optical. TEF didn’t even really have a website back then, so this event never really got shown online,...

100% Optical // New dates!

Following the rapid escalation of Omicron cases across the UK, and with new restrictions possible in the early part of 2022, the difficult decision to postpone 100% Optical 2022 has been taken. The organisers have been in dialogue with their official partner the AOP,...

100% Optical // Increased capacity for CPD sessions

The popularity of the world-class education programme at 100% Optical has meant organisers have increased the capacity for a number of the lectures and workshops which will run from January 22nd to 24th 2022. In collaboration with the AOP, the three-day show will...

100% Optical // Love eyewear? You’ll love these awards!

100% optical announces record entries and prestige judges ahead of love eyewear awards shortlist reveal Following a record number of 170 entries, the organisers of 100% Optical 2022 have confirmed that the shortlisted candidates for the Love Eyewear Awards will be...

100% Optical // New products are a key focus

Dozens of new product launches will be making the headlines at next year’s 100% Optical, when Europe’s fastest-growing optical event returns for 2022. With thousands of products on display from 200 exhibitors, the show, which runs from 22nd to 24th January...

100% Optical // Bigger and Better than Ever

100% OPTICAL RETURNS – BIGGER AND BETTER THAN EVER Registration now live for first UK optical event in two years The largest optical event in the UK, 100% Optical, is back, bigger and better than ever when it returns for its eighth edition in January 2022, with...

100% Optical // 5 days to go to the online show

Only 5 days to go until 100% Optical Online will go live. This online event will take place on the 23-24 May. 100% Optical Online is the perfect opportunity to connect with 40+ influential brands, with Monday 24 May designed exclusively for eyewear buyers and business...

100% Optical // Postponed to May

Over the last few months, the 100% Optical team has been monitoring the latest government guidance on the restart of exhibitions and conferences, which until recently was due to be 1 October 2020. Contingency plans were in place for 100% Optical should new...

100% Optical // FMO and Media 10 join forces

Media 10, organisers of 100% Optical, and the Federation of Manufacturing Opticians have reached an agreement that brings the main optical bodies and the industry together in one major event for 2021 onwards. In addition to this agreement, the FMO, together with show...
Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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