100% Optical // The show starts

100% Optical, the UK’s largest optical event, opens its doors tomorrow at 9am for the first time in 2 years, at London’s ExCeL.

If you’ve not registered yet, do it now, change your plans, tell your team, tell your manager… this is one event you can’t afford to miss!

Over 3 days you will see more than 10,000 frames, 500 brands, 200+ exhibitors, 9,000 visitors, 130+ CPD points, awards, parties, happy hours and networking.

The hottest feature is back! Come along to the catwalk and discover the new colours, new designs and new trends of 2022. Be up-to-date with the latest fashion!

Discuss how technology can grow your business, learn why eyecare is so important for children with disabilities, plus much more. Brought to you in partnership with Opchat.

The exciting Royal College of Art Competition is about having a sustainable future. Students create designs using acetate materials to break new ground in eyewear.

Find the perfect pair of glasses made just for you. Explore new collections dropping exclusively at 100% Optical with 500 brands to choose from.

Did somebody say happy hour? Socialise with drinks, snacks and incredible live music at the central bar party. The fun awaits!

Meet & greet with The Eye Doctor, better known as the incredible Dr Hilary Jones. Enjoy drinks, collect samples and network!

More news on 100% Optical London

100% Optical 2026 // CPD Speaker Lineup Announced

100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.

100% Optical // 2026 Exhibitor Line-Up

The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.

100% Optical 2026 // First CPD Sessions Revealed

100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.

100% Optical // Love Eyewear Awards 2026

Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.

100% Optical 2025 // Surge in Senior Talent

100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.

VANNI // LOVE Eyewear Award for Embrace

VANNI EMBRACE by Elisa Alberti wins "Women's Sunglasses Frame of the Year" at the 2025 Love Eyewear Awards by 100% Optical.

100% Optical // Top 10 Must-Sees for 2025

100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.

100% Optical // 2025 Showcases Must-See Eyewear Brands

100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.

100% Optical // 2025 Education Program

Seminar bookings for 100% Optical, taking place at London's Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event's long standing education partner.

100% Optical // Exhibitor list now live

Organisers of the UK's largest optical event, 100% Optical, have revealed the first wave of top brands who'll be exhibiting at Europe's fastest growing optical event when it returns in March.

100% Optical 2025 // Registration now live!

It's time to 'focus on the future' with 100% Optical as they announce registration going live, a new look and website, confirmed sponsors and additional features for the 2025 exhibition.

100% Optical // Media 10 Sells London show to CloserStill

Media 10 today announced the sale of 100% Optical to CloserStill Media. The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.

TEFtalkLONDON // Bird Eyewear

At 100% Optical, we had a little #TEFtalk with Ed, founder of Bird Eyewear, who is committed to disrupt our industry which is full of rubbish, by creating beautiful frames made of bio-plastics, recycled aluminium, sustainable woods and even beans! Learn more on how he...