100% Optical, the UK’s largest optical event, opens its doors tomorrow at 9am for the first time in 2 years, at London’s ExCeL.
If you’ve not registered yet, do it now, change your plans, tell your team, tell your manager… this is one event you can’t afford to miss!
Over 3 days you will see more than 10,000 frames, 500 brands, 200+ exhibitors, 9,000 visitors, 130+ CPD points, awards, parties, happy hours and networking.


The hottest feature is back! Come along to the catwalk and discover the new colours, new designs and new trends of 2022. Be up-to-date with the latest fashion!

Discuss how technology can grow your business, learn why eyecare is so important for children with disabilities, plus much more. Brought to you in partnership with Opchat.

The exciting Royal College of Art Competition is about having a sustainable future. Students create designs using acetate materials to break new ground in eyewear.

Find the perfect pair of glasses made just for you. Explore new collections dropping exclusively at 100% Optical with 500 brands to choose from.

Did somebody say happy hour? Socialise with drinks, snacks and incredible live music at the central bar party. The fun awaits!

Meet & greet with The Eye Doctor, better known as the incredible Dr Hilary Jones. Enjoy drinks, collect samples and network!