100% Optical // Putting Independent Designers in the Frame

Independent eyewear brands will be a key focus at 100% Optical, with a myriad of exclusives and exciting launches when the show returns to London’s ExCeL from April 23rd-25th.

COTI Vision, David Green Eyewear, Kirk & Kirk, Gotti Switzerland and Lid Vision are just a few of the independents exhibiting at the three-day show, with many showcasing sustainable innovation and environmentally-friendly materials.

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Waterhaul
Eden Ruby Angle view
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Highlights include:

COTI Vision – launch of Eden, part of a new reading glass collection with frames made from Italian developed Hexetate, an environmentally-friendly patented acrylic

David Green Eyewear – handcrafted, biodegradable eyewear; fallen tree leaves are dried, dyed, set inside a natural, cotton-based acetate. Other natural materials used include reeds and real mother of pearl

Waterhaul – 100% Recycled Fishing Net Eyewear. Exclusive Sennen optical frame is made from 100% recycled monofilament nylon fishing nets, sourced from Cornwall

Kirk & Kirk – new for 2022, the Centiles Collection combines the two-toned pattern from their Kaleidoscope range with the chunky 10mm thickness used in the Centena Collection

Lid Vision – 100% Optical will host the launch of the optical and sun collection, a new innovative product that solves a real problem for motorcyclists and full face helmet wearers

Gotti Switzerland – launch of Hanlon/Heins – a new range of acetate frames, milled from solid acetate sheets and polished by hand

2020 Optical Services – showcasing new designs by British brands Duck and Cover, Joe Brown and Racing Green

Feb 31st Eyewear – showcasing a new collaboration with Manchester United footballer Jesse Lingard – FEB Shades – part of an exclusive collection: Hold The Vision Trust The Process

Caron Eyewear – the independent British brand launches its third collection, featuring precision lamination in glorious colour combinations

Johann Von Goisern – 100% Optical will showcase the latest Art collection of handmade Austrian frames – a very modern twist on the JVG collection

Charmant – showcasing a range of new collections, including Ad Lib, Esprit and Minamoto

Trisottica – the London show will host the launch of the new Lamarca Eyewear range – seven new frames focused on chromatic composition and its exclusive acetate bonding technique

William Morris – showcasing its Spring/Summer 2022 collection of metallic styles with colourful hues, along with its luxurious Black Label range

Eyespace – the new Range Rover Optical Collection of 12 ultra-premium Japanese beta-titanium optical frames will be on show at 100% Optical

Tree Spectacles – showing new season collections including three timeless block titanium styles called Timon, Gioele and Iside.

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Europe’s fastest-growing optical fashion event, 100% Optical brings together nearly 10,000 optical professionals from across the globe and will be the first opportunity in two years for the industry to get back together again.

Key show features include:

Future Practice Hub – four rooms dedicated to delivering industry-leading content

Dispensing Workshop – a space for visitors to experience the making and fitting frames first-hand

Design Arcade – an area to discover the latest trends from both emerging and established eyewear brands

Live Catwalk shows – showcasing the latest trends provided by exhibitors and their amazing brands three times a day

Read more about this show on TEF Magazine or visit their website to register.


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