VANNI Eyewear // A Benefit Corporation

Today VANNI Eyewear became, with a notary deed, VANNI srl Benefit Corporation (Società Benefit).


Born in Turin 30 years ago, the company which has established itself in the world of creative eyewear design with its two labels VANNI and DERAPAGE takes on the form of a “Benefit Corporation”, the result of a journey that has lasted 8 months, changing its denomination in VANNI S.r.l. Società Benefit. This corporate typology (introduced in Italy with the law no. 208/2015,) applies to the companies that pursue objectives of common good- beyond those of profit- in their corporate purpose.

  • Alessandra GirardiAlessandra Girardico-owner of VANNI

    From today on, guided by the new goals outlined in the statute, VANNI will give life to a “plan of action” that will create multiple areas of work, to be developed through concrete action for progressive betterment and a constant striving toward our objectives. Being sustainable today means managing, with attention and care, all of the social and environmental impacts of the business, and encouraging the spread of positive and responsible practices.

  • Giovanni VitaloniGiovanni Vitalonipresident of VANNI

    For us, the Covid crisis has constituted a moment to redesign and rethink. We did not want to let this moment pass without making something of it. From here came the urgency to bring about, through the activities of the company, a medium to long-term change in both the social and environmental impact we produce, in response to the foreseen challenges of the next five years. It is not a surface-level makeover, but rather an undertaking of substantial responsibility.

    As such, it is important to make visible, and thereby measurable, a model of good business that we believe to have embodied for some time already. We seek to emphasise this by adding the objective of common good into our statute, and involving our partners in the process of change as well. Modifying also our naming into VANNI contributes to emphasise this passage, capitalising on the strength and the reputation of the brand.

In particular, the pillars of VANNI’s imminent evolution will be built on four objectives, specified in the new statute:

  1. To continue to bring quality products and services to the market.
  2. To improve the environmental impact of the product and of the processes involved, contributing to a business culture in the sector.
  3. To engage in the betterment of the environment and of the working conditions therewithin, placing people at the center.
  4. To contribute to the positive economic outcome of acting on its territory

About Vanni Eyewear:

Equipped with an internal style center, VANNI guarantees a 100% Made in Italy production: the glasses are made from Italian components and raw materials, produced in Italian factories, and distributed in over 40 countries around the world.

VANNI pays homage to Giovanni Vitaloni, Vanni to his friends, born in Milan in 1907. An artist with a mind for technical thinking, founder and inspiration of the family entrepreneurship for generations to come.

VANNI eyeglasses were born in Turin in 1990, made to see the world. They are equally at home in Milan, Paris, New York, Tokyo, and Sydney. VANNI is at the forefront of the industry of creative eyewear design. Its beauty is a mix of genius, culture, and style, and never accidental: it’s a distillation of thirty years of research and experimentation.

Design of the VANNI collections is entrusted to the company’s own style center, dedicated to the planning and creation of the product lines, manufactured in Italian factories,and distributed in over 40 countries. The Made in Italy touch is present in every tiny detail. When it comes to colour, daring, mixing, and creating unique pairings has always been our challenge.

Read more about this brand on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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