Red Rose // L.A. vibe Eyewear

Red Rose Eyewear – Handmade Eyewear inspired by quintessential L.A. vibe

OGI Eyewear today unveiled a refresh of its Red Rose brand, including updated photography and a new Fall 2021 collection of products. This update represents the latest evolution of the style and identity of Red Rose. The brand is a pillar of the OGI Eyewear portfolio: where its sister brands take a maximalist approach towards eyewear, Red Rose is a heartfelt ode to ethereal minimalism. Red Rose is inspired by and embodies the free-spirited innovation of the West Coast.

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Its latest collection draws further inspiration from the timeless animus of Italy, with products named after iconic Italian cities. Each design is flawlessly balanced and exquisitely crafted out of precious metals and premium acetates in dreamy shades of navy, grey and rose. Daring shapes marry thin profiles for a sublimely modern look.

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Photographer Kris Ryan, himself a California native, strove to instil the artistry of Los Angeles within the brand photography and David Duralde, Chief Creative Officer of OGI Eyewear and the architect of the brand refresh, agreed:

  • We wanted to evoke the L.A. heritage of the Red Rose brand, with its historical play on thin metal profiles and the airy, lightweight feel that comes from layers of light passing through these translucent acetates. We imagined what modernism might mean today with a deep dive into the cultural heartbeat of the city. L.A. is the land of ideas that come from breaking rules. Nowhere else can you find that juxtaposition of laid back and ambitious, casual and cutting-edge—consider how fertile West Coast soil has been for technology and innovation. So much of that is a result of prizing originality without pretension. In L.A., life is very much about discovering your best self, and then embodying that self and letting the world respond. That’s the thesis of Red Rose.

  • Kris RyanKris RyanPhotographer

    My goal was to capture that quintessential L.A. vibe. It’s a very specific sort of feel—casual and laid back and contemporary and innovative at all once. It’s all about being effortless and authentic. That’s what I wanted to reflect in the imagery for Red Rose.”

About OGI Eyewear

An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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