Article One today announces the launch of their FW 21 collection as well as the accompanying campaign titled, Morning Moments.
Luxuriously thick and intricately detailed frames are in focus as Article One leans in with their Fall collection. For this release, the idea was to present luxury in the brand’s own minimalist fashion, through bold and thick frames that remain timeless at heart. By working with a thicker acetate, Article One was able to create subtle details such as a slight bevel or contour of the frame to show the truly special attention to detail given to each piece. The collection consists of four new models and new colorways in many of Article One’s best selling shapes.
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For the accompanying campaign, Article One chose to work with a talented young photographer from LA to capture the peaceful morning moments of four couples. The resulting images are both intimate and comforting.
About Article One
Founded in 2016, Article One is an independent eyewear company based in Michigan. As champions of craftsmanship, the heart of every Article One frame starts with handcrafted eyewear made in a small village in Northern Italy at the base of the Dolomites.
Article One produces purposefully designed products with complete brand transparency and a spotlight on the hands that craft their frames. They are proponents of supporting independent optical, giving back to their community, and thoughtful design. The care put into each frame results in quality you can feel.
Read more about this brand on TEF Magazine or visit their website.
