WE ARE NORMAL,
WE ARE WOODYS.
WOODYS SHOWCASES NEW BRAND IMAGE
Woodys Eyewear starts the new year with a new image. We are normal, We are Woodys is the slogan chosen to promote not only its new collection for AW21, but also its new image.
The Catalan brand wanted to surprise its followers with a more mature, qualitative, and sophisticated rebranding aimed at strengthening the brand value it has been building over the years. Thus, under the concepts of sophistication, design, quality, and rebellion, Woodys aims to emphasize the quality and savoir-faire captured in all its designer frames.
As part of its expansion project, the brand has decided to leave the ‘Barcelona’ part behind to become Woodys Eyewear and create a more global and international brand.
This change is also accompanied by additional improvements. Woodys is also launching a new web domain (www.woodyseyewear.com), web design, cases, and merchandising, as well as a logistics center and sustainable offices covering over 3000 m2 that will be ready by mid-2022.
More sustainable
It is our responsibility to fight towards creating a better future. The only way: to be more sustainable and achieve a better future. For this reason, Woodys Eyewear has replaced single-use plastics in its packaging with 100% recyclable cardboard, 100% biodegradable plastics, and recycled paper. In this sense, the brand has made a great commitment to making 90% of its packaging recyclable, using cases made from recycled materials and eco-friendly and biodegradable bags.
New campaign
We are Normal, we are Woodys.
This is the slogan of the new campaign of the Catalan brand aimed at emphasizing the unique character it has consistently upheld.
As customary, for yet another year, the brand is depicting a world full of unique, diverse, and peculiar people from a more rebellious point of view.
New collection
Woodys Eyewear introduces one of its most comprehensive and diversified collections to date, comprising 46 new models and 196 references.
The quality and design of its frames are two of the strong pillars of this brand, which has wanted to surprise the public with block laminates, skillful combinations of the most feminine soft-chic colors, and a clever combination of materials.
Combining light and minimalist frames with oversized acetates that are thick and boldly milled, enhancing the spectacular nature of their designs and their femininity.
They remain committed to premium 5-piece hinges, hand-polished finishes, exclusive volumes and engravings, as well as a new, more minimal and elegant end-tip.
This time they wanted to go a step further in terms of sustainability and incorporate models made of bio-acetate with a higher percentage of cotton and wood, as well as natural pigments free of toxins and plastics.
For him..
The contemporary man is taking an increasingly prominent role within the collection, with trendy shapes and great classics with distinctive and daring dashes of color.
Ever focused on the quality and comfort of the designs, the brand has decided to incorporate new engraved, elegant, and sophisticated details that add a premium touch to their frames.
About Woodys
Design made in Barcelona
We are inspired by design and the latest trends to create frames that thrill. From our headquarters, the design team conceptualizes, creates and produces glasses full of authenticity that emphasize the personality of the wearer
The importance of details
We design frames with high quality standards and with incredible care for details to obtain exclusive pieces: engravings that take us back to our origins, singular or milled terminals and hand-polished volumes, among others.
Color and sophistication
Focused on creating elegant and sophisticated combinations that enhance the look of the wearer. We combine structures, transparencies and translucent colors to create unbeatable frames.
More news on this brand:
Woodys // A new explosion of colors
Woodys presents its new limited edition “The Glare”, a sun wear collection that stands out for its powerful colors, eccentric fronts, and unique temples. Vega, Stella, Celeste, and Aurora are the main models with 4 color references for each, totaling 16 sunglasses.
Woodys // a decade of uniqueness
This year Woodys is celebrating a decade full of challenges, changes, transformation, success and above all fellowship. As Josep Dosta, founder and CEO, says: “Woodys is not just a brand, it’s a story created by a big family”.
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