Amazing Eyewear – Made in Japan // Dita

Masunaga Optical

Amazing Eyewear
Made in Japan

DITA

Made in Japan is all about quality and especially “craftsmanship”, and when it comes to that, DITA Eyewear is top of the line! 

DITA’s design and manufacturing standards are regarded as a benchmark by which other luxury eyewear brands are judged.

You can’t literally see the teams of designers, research and development, or the number of months it takes to perfect a single DITA frame. But you will always feel its presence when you hold it in your hands.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.

With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is exceptional, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport and entertainment; affirming the brands position as individual as the product it creates.

IT TAKES COUNTLESS MASTER CRAFTSMEN, WITH DECADES OF EXPERIENCE, MONTHS TO CREATE A SINGLE DITA FRAME.

Craftsmanship is the cornerstone of DITA’s reputation for quality and innovation – that is why their relationship with some of the world’s most highly regarded artisans have lasted not years, but decades.

In an era of mass production and automation, the brand is committed to preserving an artistic legacy.

A craft that takes months
Their manufacturing standards require months to perfect a single frame concept.
Over 20 years of focus
They are not a fashion house license but a specialist in perfecting the art of eyewear.
Investment in R&D

With their own factory in Japan, they are able to further investing in R&D to develop unique designs.

DITA. Made in Japan

All of their frames are finished in Japan, to ensure the level of detail in their frames is of the outmost level of quality.

Read more about this brand on TEF Magazine or visit their website.

More Made in Japan eyewear brands

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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