Etnia Barcelona // EUFLUORIA, There’s a light that never goes out

Athena is wearing “The Khalo”, a brand new frame design from the Eufluoria capsule collection of Etnia Barcelona. This breathtaking frame exudes personality in 7 mm natural 3D Mazzuchelli acetate and grooved steps that give it both great shape and comfort.

Etnia Barcelona
Etnia Barcelona
Etnia Barcelona
Etnia Barcelona

All three models in this collection all come with HD colour mineral lenses that offer a truly unique visual experience in colour and quality. The temples are built in layers of acetate, superimposed to create a “see thru” effect. They end in a splendid blade bearing the exclusive motif created for each of the three models: an eye with rays of light, an eye with lashes or an eye and a pyramid.

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5-KAHLO-45S-FU_3
5-KAHLO-45S-OG_2
5-KAHLO-45S-OG_1
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5-KAHLO-45S-YW_1

I like living, breathing better than working…my art is that of living. Each second, each breath is a work which is inscribed nowhere, which is neither visual nor cerebral, it’s a sort of constant euphoria

Marcel Duchamp

Etnia Barcelona, true to its rebellious, non-conformist stance, presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours.

The capsule, created “in a state of Euphoria”, transports us to a psychedelic, sophisticated world. Brimming with the vibrant hues ever-present in the colour palette of the Barcelona eyewear firm which has stood as a lighthouse for the study and application of colour. Colours which take the capsule by storm to create vitality packed icons.

Etnia Barcelona
Etnia Barcelona
Etnia Barcelona
Etnia Barcelona

Conceived and created in 2020, Eufluoria was born with hope for a world of renewed rights and freedoms. A collection inspired by the euphoria that will take the world the day we all come out on the other side of this.

Eufluouria – Capsule collection by Entia Barcelona

Eufluoria is a ray of light, an explosion of life and colour. A painstakingly crafted, optimistic collection with an eye to the details that are the hallmark of the collection. Etnia turned to the Moroccan photographer Mous Lamrabat for the artwork for the campaign. Their creative team had been just itching to work with the artist, who shot the campaign in Belgium. Mous Lamrabat adds the finishing touches to the project with pictures flooded with an ethnic identity which transports us anew to the very roots of the firm. With this new limited-edition capsule, Etnia Barcelona further consolidates its standing as an innovative brand, bringing differential value to the optical, art and fashion sectors.

About Etnia Barcelona

Etnia Barcelona is an independent eyewear brand that was founded in 2001. All collections are created from start to finish by the brand’s design team, who monitor every step of the production process. What sets Etnia Barcelona apart is the use of color in each design, making it the eyewear industry’s most colorful brand. What’s more, every pair of glasses is crafted with the highest quality natural materials, such as natural acetate by Mazzucchelli and mineral crystal lenses by Barberini.

The company has offices in Barcelona, Miami, Vancouver, and Hong Kong and can be found in over 60 countries with 14,000 points of sale throughout the world. They now have their first Flagship Store, located in the iconic Born neighborhood of Barcelona. This is a space devoted to eyewear culture that brings together the best the brand has to offer under one roof.

Etnia Barcelona’s tagline #BeAnartist dares everyone to express themselves freely with their designs, without holding back. Ever since, they have been so much more than just an eyewear brand. Etnia Barcelona is color, art, and culture, but above all, they symbolize the city that has watched them thrive: Barcelona. Barcelona is a whole way of life, a place that’s open to the world: it’s all simply a question of attitude.

Read more about this Spanish brand on TEF Magazine or visit their website.


Shooting: TEFdoesCALI
Eyewear: The Khalo by Etnia Barcelona
Model: Athena Brasfield, optometrist and eyewear influencer at Dr. Brasfield


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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