TEFtalk // Unboxing Mach-One by Dita Eyewear

While all eyewear shows are cancelled, I am missing out on many new frame launches. Luckily, every now and then, a little box arrives at TEF HQ with some amazing independent eyewear inside. This time, a somewhat bigger box with two amazing frames, one of them being the Iconic Mach-One by Dita Eyewear.

Since 1995, DITA has found inspiration in the international circuit of nautical, automotive and aviation design, and the individuals who have pushed boundaries within these finely crafted machines.

Dita Eyewear - machone_drx-2030-l-blk-rgd-59_front
Dita Eyewear - machone_drx-2030-l-blk-rgd-59_angle-2
Dita Eyewear - machone_f_front_1
Dita Eyewear - machone_e_angle_1
Dita Eyewear - machone_e_front_1
Dita Eyewear - machone_f_angle_1
Dita Eyewear - machone_drx2038b-59_front
Dita Eyewear - machone_drx-2030b-59_angle

Their iconic DITA Mach-One was inspired by this love of fast cars, speed boats and sleek planes that are built with advanced construction methods and superb materials. These frames are built to ignite the same intensity that only the finest of these machines can trigger.

About Dita Eyewear

A name synonymous with high-end fashion, DITA eyewear has been the celebrity go-to for over two decades. Holding a pair of DITA frames in your hands can’t compare with any other brand. DITA’s design and manufacturing standards are the benchmark by which all other luxury brands are judged- making them upper echelon. Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel.

DITA quickly gained popularity internationally by forging relationships within culture, style, sports, and entertainment. The brand is focused on redefining traditional standards. DITA transcends conventions by offering eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology.

Read more on Dita Eyewear at TEF Magazine.

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Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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